Also From This Campaign 5
Description
Print advertisement created by Z+, Brazil for Avianca, within the category: Transport.
Fast, safe and, of course, stylish.
Creative Directors: Leo Macias, Alan Strozenberg
Art Director: Elias Carmo
Copywriter: Leandro Leal
Illustrator: Ilustra Design
Highest Rated
Nice illustrations but the concept fails.
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I think this maze of a puzzle is supposed to show that Avianca ships fashion pieces / samples. So instead of just looking at the illustration (left), the recipient can actually look at the real thing. Unfortunately, the version on the right is wrong: it's still an illustration. This is beyond confusing I'm afraid.
Nice illustrations but the concept fails.
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I don't really get it. But I kinda like the art :)
Not so good, if avianca bringing the new fashion for country, the dress of girl have to be change in the right one. They have to show some new outfit.
It doesn't help that the package in her hand looks like the design on a popular brand of tampons. I'll leave it at that.
That's it.
Carry on cargo?
Art Direction overkill.
Would someone be a CD, please!
The Jobless Writer
Will Think for Salary
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