Wrong Right, 2

Campaign
Agency Network: 
Published/Aired: 
December 2010
Avianca:  Wrong Right, 2

Description

Print advertisement created by Z+, Brazil for Avianca, within the category: Transport.

Caption

Fast, safe and, of course, stylish.

Advertising Agency: Z+Comunicação, São Paulo Brazil
Creative Directors: Leo Macias, Alan Strozenberg
Art Director: Elias Carmo
Copywriter: Leandro Leal
Illustrator: Ilustra Design
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Highest Rated

luispiter's picture

BAD... BAD... VERY BAD...

luispiter
Activity Score 2756
comunication
urvi's picture

can anyone plz explain the idea behind this as

urvi
Activity Score 89
Marketing Manager at india
Leandro Leal's picture

The idea is the following: you know when fashion magazines show pictures of people and say which ones are well dressed and which ones are not? Some are tagged as "right" and others as "wrong". The thing here is we have two illustrations (inspired by fashion drawings) which are almost exactly the same, so the both would be "right". The only difference, what makes one "right" instead of the other, is the model on the right side is carrying a pack of Avianca Cargo. Avianca Cargo is a transport service, just like FedEx or DHL. This ad was created especially for the people in fashion business, in order to convince them to use Avianca Cargo to transport their clothes all over Brazil.

Leandro Leal
Activity Score 8
Copywriter at Z+ Comunicação - São Paulo/Brasil
CuriousPencil's picture

Leandro thank you for explaining the thinking behind this, but it still makes no sense. The pictures above show two illustrated models. Both are wearing the same dress. One of them is carrying a box. That's the only difference. The only benefit this implies visually is "You get a box to carry."

CuriousPencil
Activity Score 4225
Copywriter
luispiter's picture

BAD... BAD... VERY BAD...

luispiter
Activity Score 2756
comunication
vinisha h. joshi's picture

hey thanks for explaining otherwise would have not been able to get......

vinisha h. joshi
Activity Score 10
sophia's polytechnique |

vinisha

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