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Raise your head, 5

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by BBDO, Colombia for Avianca, within the category: Transport.

Caption

Raise your head and feel proud of what is yours

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Shawali's picture

What's the point of having the same line on all visuals?

That's one lazy campaign.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

YJ's picture

What he said. But also, I don't understand the ad. Is Avianca a country owned airline or something? Why would everyday people feel pride about an airline? I'm guessing it makes sense to Colombians, but it's not making sense to this American.

YJ
Activity Score 375
Art Director
Oblabla's picture

lol i don't think that the message is connected to the brand.

it's like "raise your head and feel proud of polluting the earth and the pretty grassland where you play."

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

Billoughsby's picture

Dreamy as 'what's it mean?'

Billoughsby
Activity Score 5150
Art Director |

That's it.

rephlex's picture

give those kids a reason to do it

rephlex
Activity Score 64
Creative Director |

aphex

alex exe's picture

next!!

alex exe
Activity Score 6
mr.x's picture

lazy campaign indeed. they even shot all the photos in the same place.

mr.x
Activity Score 998
Forsbergs Skola
kleenex's picture

A bit too many ads, some were better than others.

kleenex
Activity Score 53334
Web Designer/Developer
Glut's picture

Lame, same thought and location.
got nothing to do with having the feeling and pride of having an airline of your country

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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