Agency Network: 
August 2009
Automobile Association of Singapore Print Ad -  Bottle


Print advertisement created by Studio Alapapa, Singapore for Automobile Association of Singapore, within the category: Public Interest, NGO.


Not everyone gets to pick up the pieces. If you drink, don't drive.

Advertising Agency name: Studio Alapapa, Singapore
Art Director: Eryk Tam
Copywriter: Leo Jamorabo
Photographer: Singapore
Illustrator: Singapore
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Blashyrkh's picture

Nice work. Hope this is not a "done" one. This stands out as well without that creepy line.

Activity Score 32890
Art Director
tirthomitro's picture

a tad little forced...
blashyrkh, i think u're rite abt the line.
it IS creepy and absolutely redundant.
would have been great with just a MADD logo.
or the logo that's there.

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Ed Mintone's picture

you need a more emotional message to be effective in this category

Ed Mintone
Activity Score 585
Guest's picture

so we need categries of messages within a cathegory?

everartz's picture

absolutely never been done before and i disagree with the comments above about the line... the ad is perfect and the visual is more that perfect... 10/10

Activity Score 7613
Art Director |

| everartz |

bad astronaut's picture

the copy is fine.

bad astronaut
Activity Score 544
rebelscum's picture

I'm with blashyrkh...the line is weak.

Nice model, nice photography, nice lighting. Not entirely sure it drives the message tho.

Activity Score 2110
Art Director at Large & IN Charge |


I have thousands of pencils and $1.50 so I'm off to Starbucks

bad astronaut's picture

but people will get it, even if it's not the best line in the world.

bad astronaut
Activity Score 544
Guest's picture

drink drive. ha ha ha . Trihan

Guest's picture

this is what i call simple line. the concept is good

tanvir hassan raju's picture

ohh..i like it very much..great execution as well n copy as well.

tanvir hassan raju
Activity Score 419
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |


alexander_bickov's picture

Yes, done! Great idea! Moinid!

Activity Score 3279
magedmaher's picture

The line is trying to make sure of the delivery of the message, sometimes we need this.

Activity Score 17
Guest's picture

Do you people seriously think idiots who drink and drive will look at this and never drink and drive again?

Will they dig deep as they sip on their 7th beer, and think of the lives that might destroy because they saw a broken bottle that resembled a car?

Cool visual, but not effective.


Guest's picture

Barfights and death pfriends or relatives e are the only way to communicate with those people. Unless we got a campagne that ran over those peoples parents or friends.. they won't get it.

bad astronaut's picture

do you really think any print ad will stop an alcoholic from driving? do you really someone drunk bothers reading?

Cool visual and a reinforcement of a redundant message.

bad astronaut
Activity Score 544
Guest's picture

And the point we're in advertising is?

Javier Ramírez's picture

Muy bueno...yo lo abriría a campaña, con varios modelos de carro y diferentes tipos de botellas.

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Harrison's picture

The line is good, sends the idea home.

Activity Score 98
Art Director at Marketing Drive LLC
hero china's picture


hero china
Activity Score 99
Art Director at beijing lintas
Guest's picture

Clean... good the line is small printed :)
Nice idea. :)
Nice Idea.

Muhammad Imran's picture

10 out of 10 Well done! Congrats

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

rolling.stone's picture

Tho not very emotional, idea is ok, but execution make it good one, copy is simple, and simplicity has its own virtue.

Activity Score 2741
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

Guest's picture

i liked it a lot. It conveys the message even without copy but sometimes to make dumb and deaf hear, u really have to give a blast..

I m lovin it!

Fabian Kirner's picture

that´s how you make an old genre unique and fresh again! nice!

Fabian Kirner
Activity Score 270
Creative Director
Guest's picture

"Drinking and driving could shatter your life"

CurryJ's picture

the copy's off the mark a bit...if you drink and drive, everyone else HAS to pick up the pieces...

Activity Score 951
Copywriter |

I think; therefore I am

Guest's picture

Good Idea. Great Art Direction!

Guest's picture

Great great great.........

Guest's picture

gret work. great idea.....

Guest's picture

Great art direction and i Like the ide.