Facial expressions, 3

Agency Network: 
September 2016
Autism Forum Switzerland: Facial expressions, 3


People with autism have difficulty properly assessing the visual expressions, gestures and feelings of other people. “Facial expressions” must be painstakingly learned like a complication foreign language. This campaign illustrates this using Chinese kanji characters resembling human faces. Each character has a meaning, such as loyalty, emptiness, empathy, sadness or loyalty. The characters were painted by calligrapher-artist Sylvie Xing Chen using tradition methods on Japan paper.

Print advertisement created by Ruf Lanz, Switzerland for Autism Forum Switzerland, within the category: Public Interest, NGO.


For people with autism, facial expressions are as difficult to understand as a foreign language.

Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Isabelle Hauser
Copywriters: Florian Birkner, Markus Ruf
Illustrator: Sylvie Xing Chen / Calligraphy artist
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