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Fishing

Campaign
Agency Network: 
Published/Aired: 
August 2010

Description

Print advertisement created by FCB, Romania for Autan, within the category: House, Garden.

Caption

Here's to another great bite!
Keeps bugs away, gently.

Advertising Agency: Draftfcb, Bucharest, Romania
Creative Director: Dragos Radulescu
Art Director: George Grosescu
Copywriter: Andrei Zabet
Illustrator: George Grosescu
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Highest Rated

Guest's picture

stupid campaign

Guest
Guest's picture

it's gentle on your skin, isn't it?

Guest
dollypoppin's picture

Yea, maybe that's what they're trying to say.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

Minerva Pinto's picture

I don't feel like the copy and the images match up... Why would anyone gently want to remove something that's drinking them down like beer?

Minerva Pinto
Activity Score 1394
Bryn Mawr College
Guest's picture

stupid campaign

Guest
mk86's picture

This isn't working for me. Art Direction is way too confusing and cluttered...and the the line is a pun, which is a pretty big no-no unless it's a brilliant one, and in this case it's not.

mk86
Activity Score 84
Copywriter at Student |

Meg

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