Elvis

Campaign
Agency Network: 
Published/Aired: 
December 2009
Autan:  Elvis

Description

Print advertisement created by FCB, Israel for Autan, within the category: House, Garden.

Caption

Mosquito repellent since 1958

Advertising Agency: Shimoni Finkelstein Draftfcb, Tel Aviv, Israel
Executive Creative Director: Kobi Barki
Creative Director / Art Director: Ori Ganot
Copywriter: Kobi Barki
Illustrator: Moshik Gulst
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Highest Rated

atb2005's picture

You probably work for the agency that did the campaign? Now that you explained it, it does seem interesting. However, you can't expect all consumers to get it. It is indeed a tad confusing at first. That said, Elvis wasn't famous just in the 60's. Same argument goes for George Michael (he was also famous in the 90's). Also, he wore that police uniform in a video that was done in the 90's.

Maybe you should have created a third image, showing a person who's famous or huge today. After all, this product is still selling. Maybe Lady Gaga mosquito? Just kidding!

atb2005
Activity Score 13547
bbdofresh's picture

Student work.

bbdofresh
Activity Score 66
Copywriter
raavigeorgian's picture

i like the illustrations, but can't find the connect between the product and the ad

raavigeorgian
Activity Score 2444
Art Director at New Delhi
raavigeorgian's picture

making elvis into a mosquito to relate to the 60's doesn't make any sense

raavigeorgian
Activity Score 2444
Art Director at New Delhi
shahid.h's picture

quite a non-sensible ad!

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
crashandburn's picture

Poor mosquito. Its gonna be hard flying with that outfit.

crashandburn
Activity Score 55
michelangelo's picture

maybe they relate the annoying mosquitoes to the annoying elvis?

michelangelo
Activity Score 660
mikeelrapido's picture

Hahaha, funny idea..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

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meraj's picture

hey hey .....OBJECTION !! ....just for trying to be minimalist copywriter crashed everything..... Mosquito repellent since 1958 meaning through this ad is they are repellent just because of Autun !!...is it ?

meraj
Activity Score 216
university
Shawali's picture

Doesn't look anything like Elvis. What is the link between him and mosquitoes? Except being anti-Elvis, this ad doesn't make any sense at all.

Shawali
Activity Score 8428
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Adaddicted's picture

two is enough??!

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

Associate's picture

What's not to understand? The Autan is being sold since 1958. It repelled mosquitoes in the 60's (Elvis) and in the 80's (George Michel). Great ads!

Associate
Activity Score 2
atb2005's picture

You probably work for the agency that did the campaign? Now that you explained it, it does seem interesting. However, you can't expect all consumers to get it. It is indeed a tad confusing at first. That said, Elvis wasn't famous just in the 60's. Same argument goes for George Michael (he was also famous in the 90's). Also, he wore that police uniform in a video that was done in the 90's.

Maybe you should have created a third image, showing a person who's famous or huge today. After all, this product is still selling. Maybe Lady Gaga mosquito? Just kidding!

atb2005
Activity Score 13547
advertising ninja's picture

sorry, its still very hard to get. no, almost impossible. why do mosquitos have elvis's face? because they are sucking his blood, get his DNA and have his face?? this is really confusing.

advertising ninja
Activity Score 614
Art Director at brain, warsaw
Guest's picture

draft fcb tel aviv shoud not make creative....the situation is always bad in there works..

Guest
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