Eggs

Campaign
Agency Network: 
Published/Aired: 
January 2011
Austria Bier:  Eggs

Description

Print advertisement created by Filadelfia, Brazil for Austria Bier, within the category: Alcoholic Drinks.

Caption

Austria Bier. A matter of priority.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Marcio Doti
Copywriter: Leandro Neves
Illustrator: Aderson Fagundes
Photographer: Marco Mendes / Lumini
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Highest Rated

thanassis.berlin's picture

it's quite simple i think. did you notice the eggs between the beers? it also says "a matter of priority". the idea is that it is very-very important to have Austria beer, actually more important than to have food.

thanassis.berlin
Activity Score 10
Copywriter
timop's picture

what better way to connect with Austrians who think Bier when we say eggs than with Social Messaging(TM)?
who should Dan and Filadélfia, Belo Horizonte, Brazil call?
PoKos!

timop
Activity Score 22
TiltedChairCreative's picture

Oh, and "same ad, three times."

TiltedChairCreative
Activity Score 513
luispiter's picture

the idea???

luispiter
Activity Score 2746
comunication
thanassis.berlin's picture

it's quite simple i think. did you notice the eggs between the beers? it also says "a matter of priority". the idea is that it is very-very important to have Austria beer, actually more important than to have food.

thanassis.berlin
Activity Score 10
Copywriter
pitted prunes's picture

oh.... beer over everything else.. gotta look at the whole series to understand..

pitted prunes
Activity Score 216
mdb1974's picture

I just wrote four more of these. Who do I send them too?

mdb1974
Activity Score 407
Art Director
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