Advertisement

Detergent

Campaign
Agency Network: 
Published/Aired: 
January 2011
Austria Bier:  Detergent

Description

Print advertisement created by Filadelfia, Brazil for Austria Bier, within the category: Alcoholic Drinks.

Caption

Austria Bier. A matter of priority.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Marcio Doti
Copywriter: Leandro Neves
Illustrator: Aderson Fagundes
Photographer: Marco Mendes / Lumini
Log in to post comments

Highest Rated

CuriousPencil's picture

There's an English phrase that goes "Arse about Tit", meaning things have been misconstrued to a heinous extent; this does not apply here, where the youtube account of 8-year prior-idea theft has been closed, due to the theft of idea being so old as to make your granny's lips so old they rival dust on your best chat-up line.

Innit. Or. Word. Or summ[i][a]t.

CuriousPencil
Activity Score 4225
Copywriter
GustavoN.Dias's picture

Clever !

This one in specific is a bit hard to understand, took me a while to notice the detergent and, with that, understand the ad.

But's a good idea, I like it !

GustavoN.Dias
Activity Score 52
Universidade Mogi das Cruzes
CuriousPencil's picture

There's an English phrase that goes "Arse about Tit", meaning things have been misconstrued to a heinous extent; this does not apply here, where the youtube account of 8-year prior-idea theft has been closed, due to the theft of idea being so old as to make your granny's lips so old they rival dust on your best chat-up line.

Innit. Or. Word. Or summ[i][a]t.

CuriousPencil
Activity Score 4225
Copywriter
CuriousPencil's picture

"And a sherry for the ladies."

CuriousPencil
Activity Score 4225
Copywriter
TiltedChairCreative's picture

I tend to agree. First, I'd say just get a 24 pack. If they don't have those, get two 12 packs, and so on and so on. Don't have to look like a slob in the grocery store. Lastly, they're implying that you should get a load of this stuff, but they never say why. Especially in such close context with those fabulous DB Export ads, these just feel like I'm being ordered to buy a lot of Austria bier.

TiltedChairCreative
Activity Score 513
manumartin5's picture

I did not understand.

manumartin5
Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
suresh90's picture

Nice stuff detergent is in center and the priority for Austria Bier :)

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

LeeHarvey's picture

AAH NOW I SEE! Geezz thanks sureshbabu, you really helped me to understand this ad.

LeeHarvey
Activity Score 3045
Creative Director
CuriousPencil's picture

It's getting more difficult isn't it. Reading these... difficult... ads. I am going to the bathroom now to check for Snob.

I may be some time.

CuriousPencil
Activity Score 4225
Copywriter
luispiter's picture

its bad..

luispiter
Activity Score 2756
comunication
Billoughsby's picture

Wait.

I would have sworn that was blood plasma, not dish washing liquid. It's reddish, it's got a nozzle on the tip, just like blood plasma, and it is in the center of a sea of beer, just like blood plasma.

Are they deliberately trying to confound the reader? Is this an argument for fair practices board licensing those who make ads?

Billoughsby
Activity Score 5154
Art Director |

That's it.

CuriousPencil's picture

I think you have a strong case, much like these carefully packaged beers here. An infusion of conservatism in thinking is just what's called for. And I believe the vernacular calls for the sentence to end thus: 'stat'.

CuriousPencil
Activity Score 4225
Copywriter
pitted prunes's picture

is that detergent or a kid's drink?

pitted prunes
Activity Score 216
Billoughsby's picture

What a great idea.

"It's a detergent! It's a kids' drink! It's BOTH! It's Sip N' Squat!™"

Billoughsby
Activity Score 5154
Art Director |

That's it.

Lazarus's picture

Looks like a homeless person's shopping cart. Bad.

Lazarus
Activity Score 1536
Creative Director
raw tuna's picture

a little predictable.

raw tuna
Activity Score 837
General Manager
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now