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Published/Aired: 
December 2010
Australian Government / FaHCSIA:  The Line, Photos
Australian Government Print Ad -  The Line, Photos

Description

The Australian Government is running “The Line”, an integrated campaign designed to promote respectful relationships among young people. Managed by the Australian Government Department of Families, Housing, Community Services and Indigenous Affairs (FaHCSIA), the campaign includes a web site, theline.gov.au, Facebook page, print and radio advertising, and promotional events involving music and art.

Caption

Posting those dirty photos on the net. That totally crossed it for me.
The line, visit australia.gov.au/theline

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picopalqlea's picture

Looooooove the illustration. congrats to the art director or illustrator.

picopalqlea
Activity Score 999
jackmancer2017's picture

Love it too, illustrator has done a great job. But this ad is to change young people's behaviour and I doubt this will do the job. "The line" remains so abstract and there is lack of something like a bitchslap in the face.

What agency made this btw?

jackmancer2017
Guest's picture

Actually "crossing the line" is a well known phrase in NZ and Australia.

And yes when dealing with sensitive comments a "bitchslap in the face" is always best.

Guest
TiltedChairCreative's picture

Kind of feels like the State Farm campaign, "You know that place where ______ meets ______? I'm totally there." Didn't really dig that campaign either. For me, the illustration is 25% too rough. I know what you were going for, but I think it could have been kept a LITTLE cleaner.

TiltedChairCreative
Activity Score 513
jackblack's picture

Nothing new. Sorry.

jackblack
Activity Score 2362
Art Director
fotdot's picture

Okay.

fotdot
Activity Score 673
Creative Director
CuriousPencil's picture

Looks great. Margin doodles with a clear message. The website doesn't seem to be that popular though, which is a shame, since it's pretty well put together as a resource for troubled youth.

CuriousPencil
Activity Score 4225
Copywriter
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