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Apple

Campaign
Agency Network: 
Published/Aired: 
March 2011
Aussie Fruits:  Apple

Description

Print advertisement created by TBWA, Vietnam for Aussie Fruits, within the category: Food.

Caption

The freshest fruit from Australia.
Now in Vietnam.
For special delivery visit aussie-fruits.com or call 08 6291 8126

Advertising Agency: TBWA\Vietnam

Executive Creative Director: Patrick Tom
Associate Creative Directors: Adi Karnajaya
Copywriters: Fanindra Jain, Vy Nguyen

Art Director: Patrick Tom
Photographer: Dusit

Producer: Chamlong Intarach

Production Company: Pro I-Studio

Account Services: Quanh Anh Bui
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bobby666's picture

concept is nice but the expression of the guy depicts just the opposite; gives me the feeling that the apple is rock-hard and tough to bite

bobby666
Activity Score 1462
RMG Connect, India
sari's picture

Yeah, same. He's breaking teeth on that thing.

sari
Activity Score 22
Copywriter
shahidali's picture

Great work on the orange one. The watermelon is fine. This one seems to have a couple of problem. One mentioned by bobby above, the expression of the boy and the other is the color of sprinkles. The color of sprinkles on the lens shouldn't have been yellow, rather it should have been white.

Also from an art direction point of view, the cheap looking watch on the hand and the dirty shoe should have been avoided.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Jenifer's picture

Over execution and dirty pants also, Shahid. However it's real Vietnamese!!

Jenifer
Activity Score 10
Producer/Director at Professional Image Co., Ltd (Pro-I studio)
dusit phongkraphan's picture

the expression are work on real personal. The photos are real in one shot walk on the footpath with out making any unreal, except the sprinkles

dusit phongkraphan
Activity Score 9
photographer |

Otto

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