Redemption of Sins, Salary

Campaign
Agency Network: 
Published/Aired: 
December 2010
Aukok.lt:  Redemption of Sins, Salary

Description

Print advertisement created by Y&R, Lithuania for Aukok.lt, within the category: Public Interest, NGO.

Advertising Agency: Not Perfect | Y&R , Vilnius, Lithuania
Creative Director: Marius Lukosius
Art Director: Dziugas Valancauskas
Copywriter: Paulius Senuta
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Church Money's picture

Not sure I agree. The art direction doesn't seem to have anything to do with the content of the ad. More like the art director doodled on the layout and then they just went with it. The copywriting is okay, but I don't think this is the correct approach to get people to donate money to a charity. There are so many positive emotions connected with charities that clever cynicism like this seems to miss a lot of potential.

Church Money
Activity Score 76
Art Director
Galo's picture

It's okay if it's targeting Human Resources managers.

Galo
Activity Score 446
Copywriter
goranflr's picture

I agree. I think the strategy here was about how to make an original ad instead of how to actually convince people to give. It really seems to be targeting Managers only. How about all the other people?
In the other hand, the art direction is very lazy. No intention to put some brain on it.
And, finally, I think the copywriting is nothing really interesting, it's not jumping to the next level.
In other words, it's a first idea, a first copy and an earlier-than-first art direction following a bad strategy.

goranflr
Activity Score 259
Copywriter
MidasTouch's picture

Hm... The graphism is not bad but there is a problem with the tone to me...
Not sure a guy who fired people or took money for himself would appreciate a "life lesson"...
I don't know... Still, it's funny.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

pez's picture

c'mon!!!... what are we talking about?

pez
Activity Score 1804
Creative Director
charlottebree's picture

What do al the little scribblings have to do with it? And is it a question or a statement? Bad.

charlottebree
Activity Score 84
ace85le's picture

This is not out of the box this is lost in the jungle!

ace85le
Activity Score 3935
Marketing Manager |

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RadoubleJu's picture

This guys seems to be awfully greedy. will anyone like him donate cutting some expenses???

RadoubleJu
Activity Score 152
Art Director at Student, Sirjana college of fine arts, lazimpat |

Make it simple..

RadoubleJu's picture

This guy seems to be awfully greedy. will anyone like him donate cutting some expenses???

RadoubleJu
Activity Score 152
Art Director at Student, Sirjana college of fine arts, lazimpat |

Make it simple..

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