Agency Network: 
April 2016
AudioBook India:  Hitler


Print advertisement created by TapRoot, India for AudioBook India, within the category: Media.


AudioBook India

Advertising Agency: Taproot, Mumbai, India
Chief Creative Officers: Santosh Padhi, Agnello Dias
Executive Creative Directors: Santosh Padhi, Agnello Dias
Creative Directors: Santosh Padhi, Agnello Dias
Art Directors: Durvesh Gaikar, Santosh Padhi
Copywriter: Durvesh Gaikar
Account Supervisor: Manan Mehta
Photography: Getty Image Bank
Log in to post comments
olaoluwa's picture

got it

Activity Score 36
Art Director at McCANN lagos
ace85le's picture

This is so smart it makes me smile and happy!

Activity Score 3935
Marketing Manager |



Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

atb2005's picture

Really? Take a pic of you smiling and post it on here.

Activity Score 13547
ace85le's picture

Give me a reason why I should?

Activity Score 3935
Marketing Manager |



Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Diegonz's picture

It, has no sense. Cannes is coming down. Understand an almost non understanding idea dosen't mean the idea is good. In other words, complicated it's not an intelligent one necessarily.

Activity Score 44
SF's picture

HAHAHAH fantastic! love it

Activity Score 126
Art Director
cracker66's picture

Again the known problem which is explainable with a lack of cross-cultural competence. Hitler was not only a very known politician but mainly a mass murderer and dictator. It is a humiliation of his victims to present him like a normal guy next to the freedom fighter Nelson Mandela. I can't really understand how the Cannes jury can accept sth. like this.

Activity Score 163
Billoughsby's picture

Did anyone know George Hurrell used to massage powdered graphite into selected areas of his 8 x 10 negatives to hand-craft the quality of light?


Activity Score 5154
Art Director |

That's it.

Ed Rapport's picture

@cracker66.. I find it quite stupid as well that these dumb ass creatives would put someone like Nelson Mandela in an ad campaign with a mass murdering racist such as that prick Hitler. Two people on totally different sides of the spectrum in world politics who had two different ideologies..

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
bhuvneshwar.chd's picture

simple & on target.

bulls eye. enjoy . . . the LION.

congrats india.

Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Lubstar's picture

The biggest problem with this ad is not necessarily the idea but the fact that 'Audiobook India' is selling Mein Kampf...

Activity Score 18
Bob.C's picture

First, the Hitler thing I understand that he's viewed differently in India (history classes, independence movement...), but there is no excuse for Cannes - grow some sensitivity.

So ignoring the Hitler element - personally I don't feel these work especially well in terms of delivering action, without meaning to be disrespectful I'm sure Audiobook India could benefited from a more imaginative approach.

Activity Score 1155
Copywriter at Convince Ltd |

= http://we-convince.com/ =

LittleJoe's picture

How can you use with Mandela and Hitler in the same serie!???!! What f***ing association is?

Activity Score 345
Graphic Designer at Torino
dean viii's picture

Will everyone grow up on here? I don't know if you've heard, but bookstores have biographies on good and bad people. In no way does this glorify him.

I'm more bothered by a couple little things. One, if they're audio books, they wouldn't have bookmarks. Two, it just looks weird. Three, it's not worth a Cannes award. I'm sure there's a better way to execute the thought.

dean viii
Activity Score 1702
Creative Director
LittleJoe's picture

Four, if you have a huge bookstore full of biographies and you choose to use Hitler just to take people attention, you are a jackass.
I don't mind if they have Nazi or Fascist audiobooks, I don't want to see it, especially nearby Mandela.
There are so many sites, facebook groups pages etc etc that are still talking about Nazism and so many people still hailing theese disgusting doctrines...
I don't really need to know they have that biography.

Why don't they used Dalai Lama's biography?

Maybe they are not glorifying him but they intentionally used these images just to catch more audience range.

If some history passionate is looking for an Hitler biography I'm sure he knows where he can find it.


Activity Score 345
Graphic Designer at Torino
penny'sworth's picture

I think you missed the idea Dean. The book markers are in the mouth, hence- 'audio'. Its an intelligent idea, simple and fresh - Well done Taproot! Deserves Cannes.

Activity Score 110
Creative Director
Featured Content

Latest Collections