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Little Monsters - Woodlouse Will

Campaign
Published/Aired: 
September 2017
Audible: Little Monsters - Woodlouse Will

Description

Problem
The next generation actively overindulge with screens.

Insight
Their eyes, posture and creativity are at risk.

Idea
The answer is Audible.

Print advertisement created by Central Saint Martins, United Kingdom for Audible, within the category: Media.

Caption

Good little children are taught to share,
not this one, he wouldn’t dare.
His birthday present; a portable game.
It was not multiplayer, what a shame.

He didn’t heed his parent’s advice
and stuck like glue to his device.
Cradling the precious light so tight,
his back began to bend at night.

He grew a dense, divided shell,
he thought it really rather swell.
This new exoskeleton he bore,
got him to level twenty-four.

From the game, he couldn’t look away.
The world around him turned to grey.
Until one day he curled into a ball,
to complete the biggest level of them all.

Unfortunately for him,
this was a game he couldn’t win.
His hands had changed as well you see,
his opposable thumbs had morphed into three.

Advertising School: Central Saint Martins, UK
Art Director / Illustrator: Max Lowe
Copywriter: Carys Newbury
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