Winter Tyres

Agency Network: 
October 2011
Audi:  Winter Tyres
Audi Print Ad -  Winter Tyres


Print advertisement created by BBH, United Kingdom for Audi, within the category: Automotive.


Prepare for the cold with Audi Winter tyres

Advertising Agency: BBH MK, Milton Keynes, UK
Creative Director: James Swan
Art Directors: Mark Lees, Donna Baitey
Copywriter: James Garside
Illustrator: MISSION
Additional Advertising Agency: James O'Connor
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andylefty's picture

Visual isn't so attractive although I'm not entirely sure what that is.

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
wilsonnw8's picture

Well I thought it was pretty obvious that its a scarf made of tyres - pretty clever way of visualising winter tyres, I like it.

Activity Score 2
Klinn's picture

Not sure that it is so obvious it's a scarf of tires. And anyways, I'm not sure how a scarf is relevant to plowing through snow. Just because scarves and winter go hand in hand, doesn't mean it illustrates the product features.

Activity Score 37
vote4pedro's picture

sometimes visual solutions work. sometimes they don't.

Activity Score 4599
sourya's picture

a cold reception from me.

Activity Score 2
Billoughsby's picture

As far as how well the scarf visual evokes or meshes with the real world use of tires, I'm not sure how much that matters. The grit of the road is only one way to go in an ad such as this and, perhaps gauging their audience, they opted specifically not to go there. The ad might work really well for the non "car geek" audience -- say, in Ladies Home Journal.

For the second time inside a week, I'll point out that an ad here is channeling the spirit of 1961.

Activity Score 5154
Art Director |

That's it.

Seriously Crazy's picture

works for me..even if i don't read the copy, i'll remember the 'winter tyres'..also, the scarf IS obvious n if a scarf doesn't symbolize winters, what does?

Seriously Crazy
Activity Score 638
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