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Valley

Campaign
Agency Network: 
Published/Aired: 
October 2017

Description

Print advertisement created by Lintas, Portugal for Audi, within the category: Automotive.

Caption

New Audi Q5

Now available with adaptive air suspension as an option.

Advertising Agency: Lintas, Lisbon, Portugal
Creative Director: José Godinho Marques
Art Director: Tiago Pinto
Photography: José Gomes Ferreira
Digital Artist: Filipe Almeida
Strategy & Client Service: João França Martins / Joana Lobo
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Highest Rated

brianabadia's picture

Shraddha_pawar

It is called a leveling spirit or leveling bubble. It's commonly used in construction to show that something is level or plumb. They use the analogy of the leveling spirit/bubble, or in this case bubbles that for the Audi logo to show how the suspension works. That no matter the terrain, the suspension of an Audi will adapt and be level/plumed. hope this helps.

brianabadia
Activity Score 267
Copywriter
Shraddha_pawar's picture

Excuse my ignorance, can someone please explain this?

Shraddha_pawar
Activity Score 883
Copywriter |

Shraddha

brianabadia's picture

Shraddha_pawar

It is called a leveling spirit or leveling bubble. It's commonly used in construction to show that something is level or plumb. They use the analogy of the leveling spirit/bubble, or in this case bubbles that for the Audi logo to show how the suspension works. That no matter the terrain, the suspension of an Audi will adapt and be level/plumed. hope this helps.

brianabadia
Activity Score 267
Copywriter
kleenex's picture

Even with your great explanation brianabadia I still think these ads are a fail.

kleenex
Activity Score 53787
Web Designer/Developer
saima's picture

??????

saima
Activity Score 24
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