Upside down tee

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Published/Aired: 
March 2010
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Audi:  Upside down tee
Audi Print Ad -  Upside down tee

Description

Print for the new edition of audi quattro cup, the golf tournament annually sponsored by Audi.

Print advertisement created by DDB, Italy for Audi, within the category: Automotive.

Caption

Unleash control. Audi quattro cup 2010.

Advertising Agency: DDB, Milan, Italy
Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Photographer: Michele Gastl
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Roger Keynes's picture

I don't mind this, particularly where it's run.
Quite like the 'Unleash Control' vibe too.
Rogero that.

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

ek kanya's picture

sweet. nnice.

ek kanya
Activity Score 806

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Hiperion's picture

I like old ways like this.

Hiperion
Activity Score 3092
Creative Director at zinkproject Valencia
xcreativity's picture

nope..

xcreativity
Activity Score 2356

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

satrianee's picture

When upside down, the tee seems like a nail... "balance" seems fine, but not the right feeling i want to feel with a car.
brr... and the pin is red too.

satrianee
Activity Score 3734
silvi's picture

Sorry, but i don´t get it

silvi
Activity Score 4134
Copywriter
monsieurange's picture

Pudo haber quedado mejor la ejecución.

monsieurange
Activity Score 512
Creative Director
Hibon's picture

Clever.

Hibon
Activity Score 3666

Simple ideas are the best !

SAM75's picture

Control? Static control? For a car? :(

SAM75
Activity Score 220
scapyfrank's picture

Do more.

scapyfrank
Activity Score 6
Graphic Designer at Nairobi
Esp's picture

It's not for a car, it's for a "golf tournament annually sponsored by Audi". So that means control in extreme conditions, on the green as on the road. Doesn't it?

Esp
Activity Score 3
bukaccio's picture

would have worked better if the Golf VW was sponsoring the tournament.

bukaccio
Activity Score 75
IMPACT/BBDO
second_creator's picture

clever

second_creator
Activity Score 752
Copywriter |

copywriter

ZaboZaboZabo's picture

Very nice ad.

ZaboZaboZabo
Activity Score 593
Art Director
michelangelo's picture

you know these things are possible only in photoshopped images... it's even impossible to photoshoot them... so why do you think i'd believe audi's promise...

michelangelo
Activity Score 656
aaaron's picture

honest...

aaaron
Activity Score 103
Art Director
Esco7's picture

clean stuff. look at this...

www.hyperspace.pl

Esco7
Activity Score 6
Photographer
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