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Train

Campaign
Agency Network: 
Published/Aired: 
October 2016
Audi: Train

Description

We all know that texting and driving is a problem. But most of the people keep doing it because they are too self-confident in their multitasking skills. So to prove them wrong we showed everyone how using smartphones while driving is changing the perception of distances.

Print advertisement created by Saatchi & Saatchi, Bulgaria for Audi, within the category: Automotive.

Caption

Leave your phone while you drive. An Audi initiative for safe driving.

Advertising Agency: Saatchi & Saatchi, Sofia, Bulgaria
Creative Director: Konstantin Trendafilov
Creative Leader: Radomir Ivanov
Head of Art: Petya Savova
Copywriter: Peter Pacholov
Art Director: Robert Shunev
Client Services Director: Kristina Petrova
Account Manager: Ivan Totev
Account Executive: Julieta Jeleva
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Highest Rated

kleenex's picture

Seems like I have seen this so many times before.

kleenex
Activity Score 56854
Web Designer/Developer
kleenex's picture

Seems like I have seen this so many times before.

kleenex
Activity Score 56854
Web Designer/Developer
SaltyCD's picture

Leave your phone while you drive has nothing to do with the art direction here. Horrible. If you wanted to tell about perception of distance you need to put the cross road further down.

SaltyCD
Activity Score 48
Creative Director at Droga5
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