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Titanic

Campaign
Agency Network: 
Published/Aired: 
May 2016
Audi:  Titanic

Description

Print advertisement created by DDB, Turkey for Audi, within the category: Automotive.

Caption

Audi TDI. Everyone knows the story.

Advertising Agency: DDB&Co., Istanbul, Turkey
Creative Director: Karpat Polat
Art Director / Illustrator: Cihangir Gümüş
Copywriter: Can Faga
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Highest Rated

Roger Keynes's picture

Then DD, can you please explain this concept ti the class???

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

DesignDine's picture

I like ads with concepts. Whatever its simple or sophisticated. Like it.

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

Roger Keynes's picture

Then DD, can you please explain this concept ti the class???

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Rodimens's picture

What??

Rodimens
Activity Score 229
Art Director
kleenex's picture

Not feeling this concept.

kleenex
Activity Score 58793
Web Designer/Developer
ItMatters's picture

Don't get the link.

ItMatters
Activity Score 2167
Roger Keynes's picture

Your new Audi TDI will sink, killing thousands before you get there?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

behjati's picture

I like this idea . . .

behjati
Activity Score 8
Creative Director
selectivememory's picture

So, the meter starts on empty, refills about half mark, then runs on full to arrive. Ok. If this changes driving experiences, well, yeah maybe. But, why is this ad not making itself clear? Why is it making us bake the idea?

selectivememory
Activity Score 48
Copywriter
Lenpereira's picture

Titatnic didn´t arrive in NYC. The human beening hasn´t reach Mars yet. And those inmattes didn´t reach San Francisco after escaping from Alcatraz. So, if those things were an Audi car with TDI - turbo diesel engines-, would they achieve their goals ???

Lenpereira
Activity Score 14
elfede's picture
elfede
Activity Score 140
Copywriter at Publicis Impetu
Treplev's picture

Where's the iceberg?

Treplev
Activity Score 50
CommandZ's picture

Huh?!

CommandZ
Activity Score 2515
Creative Director
Siddarth Basavaraj's picture

This piece of campaign is a perfect match, loved it

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

Siddarth Basavaraj's picture

This piece of campaign is a perfect match, loved it.

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

Ethica's picture

Good concept but not great. it is open to differing interpretations. I guess the iceberg in the concept is our money! I've been bothered by this.

Ethica
Activity Score 18
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