Agency Network: 
October 2009
Audi:  Snowmobile
Audi Print Ad -  Snowmobile


Print advertisement created by Lowe, Canada for Audi, within the category: Automotive.


Conquer winter, with Audi Genuine Wheel and Tire Packages.

Advertising Agency: Lowe Roche, Toronto, Canada
Creative Directors: Geoffrey Roche, Christina Yu
Associate Creative Director: Sean Ohlenkamp
Art Director: Erik Wiwchar
Copywriter: Simon Craig
Illustrator: Erik Wiwchar
Photographer: Avner Levona
CGI: RayboX
Log in to post comments
JavierGarza's picture

great ad!
great idea


Activity Score 150
Freelancer ( marketing, advertising, e-marketing, seo , sem , social media) | |

iwannatalktosamson's picture

Very nice. Nice work team.

Activity Score 701
Jamaica Ad School
slowrider's picture
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

Good ad! Subtle and intelligent, you need to have some understanding of how things actually work to really get this (to those of you who drive in snow, compated to those of you that don't), the realism is impressive.

To all you haters out there, whether you are brand loyalists or not, that Mercedes creative you have posted is...

1. A totally different concept

2. Brash and in your face, not nearly as modest as this ad.

3. Very poorly executed (explicitly the Tree tire), when compared to this incredibly well conceptualized and rendered piece of art. The attention to detail is something I am sure the Mercedes creatives now wish they had considered doing...

To Lau - I think it builds on Audi's quattro drive system, like these genuine wheel and tires improve handling and see you carve through the snow, rather than glide and slide. Just a thought.

slowrider's picture

ah - thats you - who did this ad

Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

rolling.stone's picture

subtle idea

Activity Score 2739
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

alexander_bickov's picture


Activity Score 3281
Adaddicted's picture

Great Art!

Activity Score 3435
Art Director |


CopyRight's picture


Activity Score 713
Wolfgang's picture
Activity Score 151
Art Director
Creative Criminals's picture

I like it! Audi does nice things!

Creative Criminals
Activity Score 54
slowrider's picture
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Marlus Lau's picture

Yes, this was done and I prefer the other one. But does it mean that the car is going to slide good on snow?

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
tridipnandi's picture

Nice Art...

Activity Score 220
Art Director at Lowe Lintas
Guest's picture


Guest's picture

de doo done done done de doo done done.

Chopper's picture


Activity Score 1015
silvi's picture

Too subtle i think.

Activity Score 4170
0.5Kudos's picture

I disagree.

Activity Score 8
AAA School Of Advertising
Guest's picture

Good illustration. Nothing else.

Guest's picture

nice retouching...horrible idea.

Mr.Happy's picture

Very nice CGI and retouching by RayboX. As for the idea... horrible, horribly, horrible. Lowe Roche...for shame!!!

Activity Score 9
Guest's picture

Methinks Mr. Happy and a couple of the guests here got shit canned by Geoffrey and are very very bitter. Nice ad guys. Keep up the good work.

Mr.Happy's picture

Methinks you need to rethink your career path if this ad is clever, or smart to you. Or maybe this is your ad, or maybe, you are a student who has no knowledge of prior campaigns of a very similar nature. The" tire tread" gag for winter tires is over done, and has been done so many better ways than this. I love the majority of Lowe Roche work, it's just not my favourite. We still love you Christina Yu!

Activity Score 9
Leland's picture

I've never said done before. I was saving it for this ad. Done.

Activity Score 95
jorgegolcher's picture

Excellent Idea, very nice.

Activity Score 9
Creative Director at o&r McCann-Erickson El Salvador
Hellas's picture

i like the idea. only thing it needs is a larger close up of the snowmobile so we get the idea right away and don't waste 5 seconds wondering "what's special about this tire"

i don't really like the copy. Would be better if it said "This winter, escape". just my opinion..

Activity Score 1172
Student |

"I don't live in Greece, Greece lives in me..."

Tommy G.'s picture

good idea but why only snowmobile? I know it represents well the winter but what about cars? VTT? Van? They still drive in winter...

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
Grrrr's picture

Art-direction wise, I've seen better executions of this very idea (instead of writing "done")

Activity Score 1961
Migzter13's picture

Hits the right places I guess. Nice Work.

Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Featured Content

Latest Collections