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Side Assist

Campaign
Agency Network: 
Published/Aired: 
October 2012

Description

Audi incorporates in the new Audi Q5 these driving assistance technologies: Audi active lane assist, Audi side assist and Audi adaptive cruise control. These systems make this Audi SUV a leader in the safety and comfort arena. Each of those driving assistance technologies give shape to the claim of the launching campaign of the new model: "You'll never drive alone".

Print advertisement created by DDB, Spain for Audi, within the category: Automotive.

Caption

Detect what you don't manage to see. The new Audi Q5 with side assist.
You'll never drive alone.

Advertising Agency: DDB, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Fernando Alcazar
Copywriter: Xavi Gimeno
Illustrator: Diestro
Photographer: Anke Luckmann
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feysal's picture

awesome campaign...love the clean style

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

NatsN's picture

The art is quite bad

NatsN
Activity Score 164
Copywriter
Shawali's picture

Well, that is pretty bad...

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

the_lizard_king's picture

Is it really ddb's work? It neither has the edge nor the finesse.

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

N17's picture

boring.

N17
Activity Score 475
Creative Director
kleenex's picture

I want to agree with you.

kleenex
Activity Score 53855
Web Designer/Developer
talkingisfree's picture

Agree. This is very bad.

talkingisfree
Activity Score 2712
Art Director
hasalaka.th's picture

Bad.

hasalaka.th
Activity Score 288
mediamax
somecopywriter's picture

The headline is right, I don't see it, is there an ad behind these stock vectors?

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Kerninglife's picture

I can agree with you guys in that it doesn't convey the message nearly as clear as it should. But I don't think it's that bad. Conceptually I think it's good just needs more polish time.

Kerninglife
Activity Score 162
Graphic Designer
DaAvitar's picture

Why Audi?

DaAvitar
Activity Score 198
anshita.shedha's picture

The art and copy not in tandem.

anshita.shedha
Activity Score 24
Copywriter
saptohandriyanto's picture

As a concept "guardian angels" is overused for sure, this ad not demonstrate newness in any element

saptohandriyanto
Activity Score 108
Planner at Red Mantra |

sapto handriyanto
Fortune Indonesia

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