Road

Agency Network: 
Published/Aired: 
January 2014
Audi:  Road
Audi Print Ad -  Road

Description

Print advertisement created by Tribal, Turkey for Audi, within the category: Automotive.

Advertising Agency: Tribal Worldwide, Istanbul, Turkey
Creative Directors: Arda Erdik, Başar Bellisan
Creative Group Head: Barış Sarhan
Copywriter: Tolga Tunçel
Art Director: Meriç Karabulut
Illustrator: Haluk Demirel
Account Director: Elif Mertoğlu
Account Executive: Deniz Yüksel
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Highest Rated

vtecjake's picture

the plow is putting the snow back on the road, showing that quattro is so good the car can handle being on the snow..

vtecjake
Activity Score 2
damnson's picture

I don't really get it.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

hoBob's picture

I do.

hoBob
greene's picture

Lion.

greene
@minas_mars's picture

Huh?

@minas_mars
Activity Score 1814
Art Director at TBWA |

I'm gonna try say something positive

@me's picture

Nice and simple. Love this.

@me
serranoad's picture

little hard to understand. Looks like the snow plow is cleaning the side of the road for the quattro.

serranoad
kleenex's picture

So the real road is the one in the grass???

kleenex
Activity Score 58777
Web Designer/Developer
JLL's picture

Funny.
For people living in a cold place, like me in Canada, easy to get.

JLL
Activity Score 399
Director of Creation - Copywriter
gmattab's picture

Quattro. It's easy. Change the snow for water and get it.

gmattab
Activity Score 81
Copywriter at TBWA Costa Rica
Dzsoi's picture

Still, the fact that Audi Quattro needs the help of the snow plow to "be wild" weakens the message about this powerful "conqueror of nature".

Dzsoi
Activity Score 8603
Copywriter
Temple's picture

Lion? Rather a feeble cat.

Temple
Activity Score 11339
Creative Director
TRICKY's picture

brilliant

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Seb3691's picture

The snow plower doesn't plow any snow. The way he's going there's nothing to plow, and the way he just came is full of snow. Bog problem there.

Seb3691
Boby Smiley's picture

Yep!

Boby Smiley
Activity Score 94
Other
brymiguel's picture

I don't know what's worse, the meh ad or the people here who just don't get it.

brymiguel
Activity Score 60
adsome's picture

Very nice!!! Lion.

adsome
Activity Score 35
vtecjake's picture

the plow is putting the snow back on the road, showing that quattro is so good the car can handle being on the snow..

vtecjake
Activity Score 2
Austin Video Production's picture

Clever.

Austin Video Pr...
Activity Score 1310
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