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Passion leaves its mark again

Agency Network: 
Published/Aired: 
December 2011
Audi Print Ad -  Passion leaves its mark again

Description

This Saturday, December 10th, the Spanish Derbi a.k.a. "El Clásico" will be played at the Santiago Bernabéu Stadium, the long awaited match between Real Madrid CF and FC Barcelona. As a sponsor and official vehicle supplier of both teams, Audi wanted to be present this year in a very special way with an action connecting both online and offline environments: a print ad in major newspapers all over Spain produced as never before and an online video and TV spot (that will be

Print advertisement created by DDB, Spain for Audi, within the category: Automotive.

Caption

Passion leaves its mark again.

Advertising Agency: DDB, Spain
Executive Creative Director: Fernando Barbella
Creative Directors: Jaume Badia, Alejandro Arriagada
Art Directors: Silvia Cutillas, Aldo Ferretto
Copywriter: Javier Nuñez
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Roger Keynes's picture

FOOOORCED.
DOOOONE.
POOOOR.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Andrej Troha's picture

It could be semi-ok if it was for precise navigation systems... but this...

Andrej Troha
Activity Score 613
andylefty's picture

Again, okay.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
NicoCiego's picture

nothing special

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
Milan Solanki's picture

right time to click in, but not the right approach

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
pierrelastname's picture

baaaaad bad ad !

pierrelastname
Activity Score 2869
Copywriter
simonds08's picture

Interesting product benefit... doubles as a marker! Saves money that way.

simonds08
Activity Score 598
Memetic's picture

Oh no. Maybe if better art direction.

Memetic
Activity Score 150
Copywriter
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