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Agency Network: 
Published/Aired: 
March 2010
Audi:  New
Audi Print Ad -  New

Description

Print advertisement created by DDB, Italy for Audi, within the category: Automotive.

Caption

We worked hard on what you can’t see.
Audi A3 1.6TDIe. Only 99gr CO2 / Km.

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Copywriter: Elena carella
Art Director: Hugo Gallardo Dominguez
Post Production: Artout
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grafikaholic's picture

Good promotion. I love this.

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grafikaholic
Activity Score 23
Public Relations
atb2005's picture

I love this one too. It relies more on its copy than visuals to convey its meaning.. It's true you can't always see what's been improved about a car.. Very minimalist!

atb2005
Activity Score 13557
ZaboZaboZabo's picture

Very good. Subtle and clever.

ZaboZaboZabo
Activity Score 593
Art Director
vrginie's picture

Nice and smart.

vrginie
Activity Score 154
brkyb's picture

It's good, but i don't like the NEW sticker or that thingy ;)

brkyb
Activity Score 7
Bazska's picture

Couldn't agree more.

Bazska
Activity Score 20
Production Manager at Greenroom, Hungary |

"If I had asked my customers what they wanted, they would have said a faster horse." H. Ford

Ahmed Bahaa's picture

make me feel that i HAVE to see this car.! nice

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

bricard's picture

Good copy, drives curiosity by the reader and more than likely drives website traffic.

bricard
Activity Score 189
michdec's picture

Nice. Love the art.

michdec
Activity Score 440
brandingworthspreading's picture

Different. Intriguing.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

Brain-Art's picture

Good idea

Brain-Art
Activity Score 1101
Graphic Designer
CopyRight's picture

this is really stupid.. sorry! it makes the part that YOU CAN SEE look bad. it could've said the same thing in a better way

CopyRight
Activity Score 713
Dzsoi's picture

I think this is smart. And the part I can see doesn't look bad just because they've worked on something I can't see.

Dzsoi
Activity Score 8611
Copywriter
talkingisfree's picture

This is really nice.

talkingisfree
Activity Score 2712
Art Director
Muhammad Imran's picture

Guys wake up, People can see the incoming new cars before they launched it... Thanks to Google.com :)

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

WeirdDog's picture

Nice.

WeirdDog
Activity Score 209
raghavendra's picture

this is an intriguing piece...there is more to it than meets the eye

raghavendra
Activity Score 232
Copywriter
raavigeorgian's picture

very clever copy....well done

raavigeorgian
Activity Score 2444
Art Director at New Delhi
aaaron's picture

Not smart, not bad...

aaaron
Activity Score 103
Art Director
Esco7's picture
Esco7
Activity Score 6
Photographer
Guest's picture

I like this promo. I don't know what about you, but I began to estimate Audi's work higher. The phrase is very catchy. Not long ago I read about advertising. Found the book at shared files SE http://filecraft.com . It was said that a good promo should be associated in people's minds with something very pleasant. Well, namely this promotion gives rise to gratitude for such a nice work.

Guest
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