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Mountains

Agency Network: 
Published/Aired: 
January 2011
Audi:  Mountains
Audi Print Ad -  Mountains

Description

Print advertisement created by DDB, Italy for Audi, within the category: Automotive.

Advertising Agency: DDB, Milan, Italy
Creative Director: Luca Albanese
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Art Buyer: Michela Braganti
Photographer: Paolo Cecchin
Post Production: Roberto Del Ponte, Matteo Gianni
Production Company: Oplà Production
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bauer's picture

I'm not really sure if this is the right benefit of audi quattro

bauer
Activity Score 126
Filipello Manuela's picture
Filipello Manuela
Activity Score 235
thedesignaddict's picture

Well, this is a little different, but it's just as bad.

thedesignaddict
Activity Score 5403
Art Director at Freelance
luispiter's picture

its bad...

luispiter
Activity Score 2756
comunication
Billoughsby's picture

Near majestic photo. Meh ad.

Billoughsby
Activity Score 5154
Art Director |

That's it.

CuriousPencil's picture

Predictably overpromised. Full marks for a toy-blinded audience,

CuriousPencil
Activity Score 4225
Copywriter
TiltedChairCreative's picture

I don't get it. Probably me.

TiltedChairCreative
Activity Score 513
CuriousPencil's picture

Blur your eyes a little and look again: voila, a road. "Tricky terrain? Not with the blahblahblah..."

CuriousPencil
Activity Score 4225
Copywriter
TiltedChairCreative's picture

Aaaaaah, gotcha. Hmmm, that's still not clear, probably because I'm used to American roads, which are dashed stripes, not solid.

TiltedChairCreative
Activity Score 513
CuriousPencil's picture

Agree it would've been faster with a dashed stripe.

CuriousPencil
Activity Score 4225
Copywriter
sintra's picture

not great

sintra
Activity Score 699
Administrative
Roger Keynes's picture

That's it.
I'm not flying Audi Quattro again.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

npravn's picture

Nice and classic car print ad idea. I like it.

npravn
Activity Score 159
Creative Director at Integral A/S
talkingisfree's picture

Idea is ok, similar to hundreds of other 4x4 scam ads and so on but makes sense.
The white line is not properly integrated and "mountains by quattro" is definitely bad, sorry.

talkingisfree
Activity Score 2712
Art Director
Glut's picture

Done, and much better.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Yarp's picture

Think using the passing lane markings (a broken line in the US) would have worked better.

Yarp
Activity Score 385
Copywriter at Freelance
pitted prunes's picture

interesting but not fantastic

pitted prunes
Activity Score 216
MarioLuigi Bros's picture

Bah.

MarioLuigi Bros
Activity Score 203
Itumeleng _obsessive re-thinker's picture

art direction is really intresting......but creative teams shud gives us 50% of the idea to play with not 20%

Itumeleng _obse...
Activity Score 78
Planner
raw tuna's picture

I like it

raw tuna
Activity Score 837
General Manager
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