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Ice

Campaign
Agency Network: 
Published/Aired: 
October 2008

Description

Print advertisement created by DDB, Italy for Audi, within the category: Automotive.

Caption

Express yourself with quattro.

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Hugo Gallardo
Copywriter: Sebastian Valenzuela
Photographer: LSD
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jacky's picture

WTF??????

jacky
jsantanaxp's picture

ad only for italians of course.

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http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

Scam Detector's picture

Vicki Gitt, resign and make room for real creatives.

Scam Detector
Activity Score 1048
General Manager
Guest commenter's picture

shit

Guest commenter
desailly's picture

They should do a puddle of vomit version.

desailly
Activity Score 470
Copywriter
-DaMontana-'s picture

hahahahahaa :D

-DaMontana-
Activity Score 118
mattlittlegym's picture

This car obviously has a very bad leak. Needs to go to the shop.

mattlittlegym
Activity Score 342
Advertising
jai hind's picture

ok,

but wats da idea

jai hind
Activity Score 356
Art Director |

jai hind
art director

elyoshiro's picture

No entiendo, alguien puede explicarme?

www.yoshirosans.blogspot.com

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

BulbheaD's picture

in italy this is a brilliant piece of work. please be sensitive to cultural nuances, people.

BulbheaD
Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

SeanMartin's picture

Then help us to learn what those nuances are, because from what I'm seeing, the excitement of owning a Quattro made the owner express himself like those Swedish condom ads that were posted last week. That's about all I could make of this. So, again, tell us what we're missing.

SeanMartin
Guest commenter's picture

Perhaps you are not able to understand the concept ... that's the problem of who is not Italian

Guest commenter
Favete's picture

Perhaps they should only upload this pieces to and italian blog then... toushé...
-

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

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Change it, change it now coz they will tomorrow.

Scam Detector's picture

Well, this site is about ads of the world. But an insight in the Italian mindset on this campaign would be nice.

Someone Italian please explain this to us, please.

Scam Detector
Activity Score 1048
General Manager
Scam Detector's picture

Well, this site is about ads of the world. But an insight in the Italian mindset on this campaign would be nice.

Someone Italian please explain this to us, please.

Scam Detector
Activity Score 1048
General Manager
HLOVE's picture

Bad Graphics + bad idea = bad connection with the consumer

hopefully it is not a client approved ad just a student work

HLOVE
Guest commenter's picture
Guest commenter
Renan Correa's picture

nooooooooooo
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www.correa.carbonmade.com

Renan Correa
Activity Score 186
Copywriter |

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www.cargocollective.com/renancorrea

mumur81's picture

So, this is ICE?? looks like a phlegm. And thats what this Ad is just a gob.

mumur81
Activity Score 55
Graphic Designer
Misstree's picture

Shit! even i thought it was phlegm!

GROOOOOOOOSSSSSSSSSSS!!!

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

the other black guy's picture

Express yourself while on the road??? maybe

the other black guy
Activity Score 12
ahahahah's picture

credo sia una buona campagna che gioca in maniera sorprendente sul concetto della trazione integrale. forse qualcuno non ama essere sorpreso.
comunque, i futuri premi la giudicheranno in maniera imparziale.

ahahahah
Guest commenter's picture

sono d'accordo...
inoltre credo che il problema sia solo dei "non italiani"...siamo comprensivi con chi ha limiti...alla comprensione!

Guest commenter
perroquintana's picture

güena seba!!!!!!

perroquintana
Guest commenter's picture

...forse chi non è italiano ci mette un po' di tempo in più ad afferrare il concetto...comprendiamo i limiti...della comprensione

Guest commenter
Guest commenter's picture

Non è il fatto di essere italiani o no...... fa proprio schifo.

Guest commenter
Scam Detector's picture

If this is really good in Italy then why not get an explanation from someone Italian?

Why is this a good campaign? What is it that non-Italians don't get?

Scam Detector
Activity Score 1048
General Manager
Guest commenter's picture

I'm italian.
And this is shit.

Inoltre il fatto di rifugiarsi nel "oh gli stranieri non capiscono!" si commenta da sè.

Guest commenter
Scam Detector's picture

Thanks for confirming what everyone was thinking already.

The 2nd part of your comment I don't get...

Scam Detector
Activity Score 1048
General Manager
germamil's picture

In riferimento al tuo gentile apprezzamento, ti motivo le mie affermazioni:

1. penso sia espresso in modo semplice e intuitivo il concept, realizzato con un visual decisamente pulito
...apprezzo lo stile

2. NON MI RIFUGIO AFFATO NEL
"non essere straniera=onnisciente"
(come lasci intendere dal tuo commento), MA:
credo che lo stile grafico pulito e minimale che contraddistingue i lavori italiani,
forse all'estero è poco apprezzato = non compreso
...de gustibus non disputandum est

3. quello che IO NON COMPRENDO è il continuo accanimento nei confronti delle creatività italiane da parte dei "forse addetti ai lavori" stranieri...
ok, che ben venga che il blog sia l'espressione della democrazia, dove ognuno può lasciare il proprio commento come meglio crede, ma sembra che giudichino i nostri lavori in maniera sempre poco oggettiva e poco professionale, con continui riferimenti alla nazionalità piuttosto che alla campagna in sè
...ai posteri l'ardua sentenza

germamil
Activity Score 28
art director
mumur81's picture

||It SUCKS all around the world. The shit is still shit everywhere.

mumur81
Activity Score 55
Graphic Designer
Guest commenter's picture

Gitto have eaten the yellow snow.
Italian Ad made by foreign creatives.
So where this shit came from?
uh, yes i'm italian.

Guest commenter
Guest commenter's picture

It's a baloon, dears. Baloon means personal thinking/expression. A baloon made of ice means that driving this highly performing car you could manage ice and snow on the road just the way you prefer. Not very immediate indeed, not very "never seen before"... but please, calm down :-)

Guest commenter
Guest commenter's picture

It's a baloon, dears. Baloon means personal thinking/expression. A baloon made of ice means that driving this highly performing car you could manage ice and snow on the road just the way you prefer. Not very immediate indeed, not very "never seen before"... but please, calm down :-)

Guest commenter
germamil's picture

Oh!Just Oh!Just one person has understood...
i'm totally agree with you!
so, i think this comment is not for me...:)

germamil
Activity Score 28
art director
Guest commenter's picture

why?

Guest commenter
Guest commenter's picture

The road is speechless? the copy doesn't go with the visual

Guest commenter
Guest commenter's picture

who wanked??

Guest commenter
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