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Guest's picture

Yes, we always hold magazines like this.

Guest
ERROR404's picture

idea is nice but i dont think thats the natural way of holding a magazine. there also should be some headline. like more grip with quattro or something

ERROR404
Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
battlefield's picture

I disagree. It doesn't need a fucking headline. It's job done, though its not that fresh.

battlefield
Activity Score 49
Copywriter
mikeelrapido's picture

I disagree - small, very small headline would be ok...

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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TommyO's picture

I'd go without the headling, too. It's fine the way it is now. Nice idea.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

Yeah no headlines, can't anyone do something plz?

Guest
dadada's picture

The question isn't about headline or not, the question is as you told, people usually doesn't hold magazine such illustrated, the idea is nice but it needs to be tought differently, maybe make shadows with "your thumbs here" or print even both bottom thumbs, i don't know its first tought but the idea is not bad i think.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Cheerriiee's picture

someone explain to me, please.

Cheerriiee
Activity Score 952
Graphic Designer
TommyO's picture

Quatro is Four. Whan you hold the paper, you see four hands.

TommyO
Activity Score 1866
Copywriter |

That's me!
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船蛆's picture

Advertisers from China that he may say it is four wheel drive

船蛆
Activity Score 20
Guest's picture

AUDI 4WD

Guest
thedesignaddict's picture

An ad for advertising people. Sheeple won't get this at all.

thedesignaddict
Activity Score 5403
Art Director at Freelance
rdjgadget's picture

sheeple. hahahahaha nice

rdjgadget
Activity Score 125

Holla at your boi!!!!!

jackmancer2017's picture

I don't think you hold a magazine like that. I tried and I don't. It could work I suppose if the lower two where printed on as well.

jackmancer2017
LeeHarvey's picture

If the lower two were printed as well the whole idea would be gone.
Works for me.

LeeHarvey
Activity Score 3045
Creative Director
jackmancer2017's picture

Hmm partly true. Maybe an outline with "Hold Thumbs here!!

The idea might still be gone that way but if people don't hold their hands in this unnatural position the idea was never there in first place.

jackmancer2017
Guest's picture

you're missing the point, similar to every comment you leave on here

Guest
Guest's picture

It's trying to be smart, but isn't.

Guest
Francesco1n's picture

It seems I must superimpose my hands there...

Francesco1n
Activity Score 73
Art Director
tirthomitro's picture

awsum stuf!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

talkingisfree's picture

Who cares how you hold the magazine??? That's not the point, it works also if you grab the page touching the printed fingers, however would be the double of the grip. I think is clear, neat and clever. For sure a great piece of work. Maybe the layout is kind of weird with eyes jumping from page to page to catch the quattro, then the logo, etc... could be much easy to read but the idea is really good.

talkingisfree
Activity Score 2712
Art Director
Guest's picture

stop fighting the idea is great

Guest
arnwald's picture

This is great.

arnwald
Activity Score 52
Forabord, Barcelona
Guest's picture

simple. and it works. nice job!

Guest
pez's picture

Good thinking...

pez
Activity Score 1804
Creative Director
CA's picture

haha go Turkey!

CA
Activity Score 66
Art Director
Guest's picture

Its an interesting Idea, yes the execution is lacking to those who are wanting to shoot it down but its a simple clear thought and executed with a simple , striking visual.

Guest
Guest's picture

do i need four hands to drive an audi? besides being clever, how does this make me want to buy a car?

Guest
Guest's picture

what is the benefit of this advertisement.

Guest
Muneer Bhatti's picture

nice

Muneer Bhatti
Activity Score 146
Creative Director at (FMCG) PTC, LTC, Unilever, etc. |

muneerbhatti@msn.com

cef's picture

and what happens if the reader is holding that magazine in one hand?

3wd?

cef
Activity Score 547
Copywriter
talkingisfree's picture

An with the feet? Or an ear?

talkingisfree
Activity Score 2712
Art Director
cef's picture

than it might be "2 sense drive"

cef
Activity Score 547
Copywriter
Anonymous Author's picture

Audi 4WD equals Quattro hands... Che cazzo/Was zum Teufel?

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

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Dzsoi's picture

Man, you should always do 2 versions of your ads... one, without a copy for the pros, and one with a copy for people... you know, those little ants outside the agency's building paying your car and drinks.

Dzsoi
Activity Score 8611
Copywriter
Hiperion's picture

It doesnt work for me or it do?
I dont know! pufff
forced? too much direct?
....

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

the thumbs are supposed to be high so the person who is holding the magazine the right way will not obscure them = 4 hands
-you jacknutts

Guest
Guest's picture

This is a complete waste. As noted earlier, nobody on earth holds a fucking magazine like this. When you're flipping through a magazine, do you pause to grab each side of the goddamn rag before flipping the page? No. Nobody does that. You hold the spine with one hand (or set the thing down on a table) and flip the page with the other hand. This ad will not make any sense whatsoever to anyone flipping through a magazine. It looks like a nifty idea when the art director photographed himself holding the magazine in a manner that no human being has ever held a fucking magazine.

Guest
thedesignaddict's picture

Yeah, what he said.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture

out of my Audi experience i say this layout is perfectly done you dont need to put any headline, but since the concept is following the quattro idea then 4 of the thumbs should have been the same as direct ATL communication, i hope you guys understand my point

Guest
Guest's picture

Isn't the ad saying put your hands here like a steering wheel? Not look I can see 4 hands.

Guest
Guest's picture

Snooze Fest.

Guest
Guest's picture

There was no need of showing the pic of hands...but just the steering. The reader's hand would have completed the image.

Guest
Guest's picture

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Guest
mikistefanoski's picture

The idea is done before.

http://adsoftheworld.com/media/print/fairfaxthe_sydney_morning_herald_...

Even tho, Ali Bati is one of my favourite Art Directors in the world.

mikistefanoski
Activity Score 195
Graphic Designer at Saatchi & Saatchi
LeeHarvey's picture

Totally different idea, product, execution etcetera. Wake up inoxinbox

LeeHarvey
Activity Score 3045
Creative Director
Wordnerd's picture

it's a funny way just saying quattro? No content about the car? no 4x4 or something? weak

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

Yes, we always hold magazines like this.

Guest
artcurie's picture

clever

artcurie
Activity Score 363
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