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Grip, 1

Campaign
Agency Network: 
Published/Aired: 
October 2008

Description

Print advertisement created by BBH, United Kingdom for Audi, within the category: Automotive.

Caption

Quattro. Independent grip. Intelligently applied.

Advertising Agency: BBH London, UK
Executive Creative Director: Nick Gill
Creative Directors: Kevin Stark, Nick Kidney
Art Director: Paul Yull
Copywriter: Ade Birkenshaw
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Highest Rated

Andy-B's picture

WHAT!?

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
Ed Mintone's picture

I like. I like. I like. I like.

Ed Mintone
Activity Score 585
Other
luispiter's picture
luispiter
Activity Score 2756
comunication
_sai_'s picture

Cannot understand, who can help to interpret, thanks

_sai_
Activity Score 32
EGGO's picture

I don't get it. And this is nothing compared to the simple silhouette of under the car with the thumbprints for each tire. I like that idea better. This is too...well it's not there. Ok, grip, hands, got it. But I just feel like it didn't go far enough and went into crazy world.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

whitespace's picture

*splat*

whitespace
Activity Score 1953
Creative Director
Vincent F's picture

grand prix

Vincent F
emoonthemove's picture

A mindproduct of genius/es; way to go BBH London!

emoonthemove
Activity Score 99
Art director
Wigo's picture

respect

Wigo
Activity Score 51
Art Director
Adaddicted's picture

Clap Clap...

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

slip's picture

ok these are pretty hot.

*****

slip
Activity Score 919
designer |

SJB

franz d's picture

Standing ovation.

_f_

franz d
the Pun-isher's picture

Tight

the Pun-isher
Activity Score 228
all brand no flakes
Guest commenter's picture

Boring

Guest commenter
Andy-B's picture

WHAT!?

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
Guest commenter's picture

Cannot understand

Guest commenter
pscs's picture

are you guys stup!d???

they're saying, each hand has different amount of grip at the same time == different amount of grip for each wheel.

quattro = audi's 4 wheel drive system.

p.s. I wouldn't hold a frog like that. and placing it with the ice-cream and the toothpaste (both are something you put in your mouth) are not that appealing.

pscs
Activity Score 440
SAC
ashween's picture

cool

ashween
PaMcHugh's picture

It is eye catching, which I believe was the initial intention, thought provocation is the added bonus.

PaMcHugh
Activity Score 42
Photographer at Advertising Photographer Dublin Ireland |

Patrick McHugh Advertising Photographer
http://patrickmchugh.com/portfolio2/portfolio2.html

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