Agency Network: 
October 2016
Audi: Deer


We all know that texting and driving is a problem. But most of the people keep doing it because they are too self-confident in their multitasking skills. So to prove them wrong we showed everyone how using smartphones while driving is changing the perception of distances.

Print advertisement created by Saatchi & Saatchi, Bulgaria for Audi, within the category: Automotive.


Leave your phone while you drive. An Audi initiative for safe driving.

Advertising Agency: Saatchi & Saatchi, Sofia, Bulgaria
Creative Director: Konstantin Trendafilov
Creative Leader: Radomir Ivanov
Head of Art: Petya Savova
Copywriter: Peter Pacholov
Art Director: Robert Shunev
Client Services Director: Kristina Petrova
Account Manager: Ivan Totev
Account Executive: Julieta Jeleva
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SaltyCD's picture

You need to put the other half of the deer closer to the viewer to show the dangers of misjudging distance when texting...

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Creative Director at Droga5
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