Deer

Campaign
Agency Network: 
Published/Aired: 
October 2016
Audi: Deer

Description

We all know that texting and driving is a problem. But most of the people keep doing it because they are too self-confident in their multitasking skills. So to prove them wrong we showed everyone how using smartphones while driving is changing the perception of distances.

Print advertisement created by Saatchi & Saatchi, Bulgaria for Audi, within the category: Automotive.

Caption

Leave your phone while you drive. An Audi initiative for safe driving.

Advertising Agency: Saatchi & Saatchi, Sofia, Bulgaria
Creative Director: Konstantin Trendafilov
Creative Leader: Radomir Ivanov
Head of Art: Petya Savova
Copywriter: Peter Pacholov
Art Director: Robert Shunev
Client Services Director: Kristina Petrova
Account Manager: Ivan Totev
Account Executive: Julieta Jeleva
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SaltyCD's picture

You need to put the other half of the deer closer to the viewer to show the dangers of misjudging distance when texting...

SaltyCD
Activity Score 48
Creative Director at Droga5
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