Battery

Campaign
Agency Network: 
Published/Aired: 
February 2015
Audi:  Battery

Description

Print advertisement created by thjnk, Germany for Audi, within the category: Automotive.

Caption

Don't let your Audi fall into the wrong hands. Audi Service.

Advertising Agency: thjnk, Berlin, Germany
Creative Directors: Matthias Walter, Siyamak Seyedasgari
Art Directors: Inga Oßenbrügge, Mike Wenzel, Anika Zanter
Copywriter: Daniel Lamprecht
Photographer: Attila Hartwig
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Highest Rated

kcd0226's picture

I kinda like the concept and the visual is decent (nice white space) but I feel like there's not quite enough to it. The hands don't look menacing, creepy, shady or anything like that. It really looks like we could swap out the line for something about having a team working to get your car fixed or something pretty generic. I feel like they should've taken it a step further and given a clearer visual of what they're trying to say.

kcd0226
Activity Score 91
Art Director
damnson's picture

Why make a series out of this?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

@minas_mars's picture

To go with the tv spot.

@minas_mars
Activity Score 1780
Art Director at TBWA |

I'm gonna try say something positive

kcd0226's picture

I kinda like the concept and the visual is decent (nice white space) but I feel like there's not quite enough to it. The hands don't look menacing, creepy, shady or anything like that. It really looks like we could swap out the line for something about having a team working to get your car fixed or something pretty generic. I feel like they should've taken it a step further and given a clearer visual of what they're trying to say.

kcd0226
Activity Score 91
Art Director
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