Agency Network: 
Published/Aired: 
August 2008
Audi:  50mpg
Audi Print Ad -  50mpg

Description

Print advertisement created by BBH, United Kingdom for Audi, within the category: Automotive.

Caption

The new Audi TT TDI. The world's first 50mpg sportscar.

Advertising Agency: BBH London, UK
Typographer: Richard Kennedy
Photographer: Paul Zak
Executive Creative Director: Nick Gill
Creative Directors: Kevin Stark, Nick Kidney
Art Director: Victoria Daltrey
Copywriter: Will Bingham
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Highest Rated

Scam Detector's picture

BBH LONDON??? How low can you go??

Scam Detector
Activity Score 1048
General Manager
danyels0n's picture

I am no one to say- but I am getting tired of this style of execution. Several like it this month.

danyels0n
Activity Score 202
United States
Audrius Kubrik's picture

bbh london? this?

Audrius Kubrik
Activity Score 828
Vilnius
LimitedTimeOffer's picture

I fail to see why a car outline with a gasoline hose signals low-mpg. This could just as effectively could imply "gas-guzzler".

LimitedTimeOffer
Activity Score 200
Advertising Agency
Crisp One's picture

well said....STOP MAKING OUTLINES WITH CORDS, HOSES, ROPES...ETC... ITS TIRED

although this campaign, i'll have to let slide, its a execution is on POINT!

http://adsoftheworld.com/media/print/sony_walkman_new_york

Crisp One
Activity Score 2005
Other at New York
missed my turn's picture

Reminds me of this amazing Volvo ad.

http://www.coloribus.com/files/paedia/print/part_0/263/preview_320_260...

Visually that is.

missed my turn
Activity Score 426
krautland's picture

exactly what I was going to say.

krautland
Activity Score 3212
Art Director at erm... no calls please.
AD1014's picture

give it up guys

AD1014
Activity Score 307
Graphic Designer at nyc
kurtberengeiger's picture

Despite all the negativity, I can actually appreciate an auto advert without metal. Nice.

kurtberengeiger
Activity Score 7357
Copywriter
johnny_corvair's picture

This ad works.

The comments on this site drive me crazy! The arrogance of people. let's see what amazing ads have been created by the people who make such egotistical comments like "yaawn" or "been done before" etc.

This is advertising, not philosophy. We aren't in a career that deserves much merit either, lets be realistic. We aren't saving the world here.

Advertising shouldn't be a "clever contest". Most ads these days are way too cryptic. You have to examine them and dissect them before you find out the meaning...if you even manage to find out the meaning at all. Get over yourselves. It's much easier to critique than it is to create.

New rule. Whoever has a negative comment. has to post an ad (a legitimate ad that ran) that they did which they claim to be better.

johnny_corvair
Activity Score 42
art director, saudi arabia
Audrius Kubrik's picture

agreed on constructive criticism. most kids don't get enough candy. or sex.

although an ad for an ad is a bit over the top, i think. contemplating publicly on creativity is actually a good thing. it's how one does it.

and who would judge what's negative and positive anyway?

Audrius Kubrik
Activity Score 828
Vilnius
Bye's picture

New rule. Whoever arrogant enough to think he can apply new rules will have to start a website of his own.

Bye
Activity Score 1464
pierrelastname's picture

STUDENT WORK !!!!

pierrelastname
Activity Score 2865
Copywriter
Crisp One's picture

thank you, i'm glad somebody said it...

and for those of you who think the comments could be better or less negative, BOO WAA!,
how else do you expect to make creatives push the bar continually.

Crisp One
Activity Score 2005
Other at New York
johnny_corvair's picture

look who's sensitive now.
i'm making an opinion on people making opinions and you're crying now.

AND just because you're a student, it doesn't mean your work is worse than someone who has...how many years experience do you have, anyway?
when i was in college i had an idea for an ad that i saw later on win an award in Graphis.

i'm not saying awards are where it's at either...believe me.
any contest that's based on opinion (or politically charged) like ad awards shows are mean little to me.
ad awards shows rank up there with figure skating competitions.

johnny_corvair
Activity Score 42
art director, saudi arabia
simon.gross's picture

Where's your ad, Johnny?

.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
Crisp One's picture

heheh

Crisp One
Activity Score 2005
Other at New York
Crisp One's picture

heheh

Crisp One
Activity Score 2005
Other at New York
zorba_m's picture

this car look like need a lot of oil to spend

zorba_m
Activity Score 9
Graphic Designer
Scam Detector's picture

BBH LONDON??? How low can you go??

Scam Detector
Activity Score 1048
General Manager
simon.gross's picture

The visual idea here doesn't communicate the product benefit.

It's just an Audi shape made with a petrol hose. Whoop-de-do.

Cover up the copy, and the ad's meaningless.

Cover up the visual and all of a sudden the message is crystal clear.

They had a "word's first" single claim to work with, and this is the result!

If I were the client I'd be pissed off.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
piet miller's picture

5 creative who actually want credit for this,.....tsa!

piet miller
Activity Score 58
Ad Agency
sneakyhands's picture

reminds me of a safety pin execution that i've seen before. also, the execution doesn't work for me. when you look at a 50mpg sports car you should see less gas station and more driving around, picking up girls, midlife crisis, etc.

sneakyhands
Activity Score 1857
Copywriter
johnny_corvair's picture

Simon Gross and Le Douche...why would you want to see my ad? So you can hide behind your computer screen and spew garbage out of your mouth? Where's your ads? (he he) Go back to kindergarten!

This ad works. People are trying too hard to tell a story on a page. One of the main objectives we forget is that we need to capture the person's attention. This is only advertising.

johnny_corvair
Activity Score 42
art director, saudi arabia
simon.gross's picture

Mate, whatever.

Here's my latest ad.

http://www.youtube.com/watch?v=4BXbXwxmGDw

I don't pretend for a moment that it'll win a lion. And I welcome any criticism you have to offer. After all, you wouldn't be attacking me, just my work. What I don't understand is the way you're getting upset because people aren't saying nice things about this car ad.

If everyone only ever said nice things about every ad, do you think the standard of advertising would get better?

I don't.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
Crisp One's picture

dude I put my shtuff up in the exhibition gallery...with specific instructions to
" Tear my work apart" I need all the negative/positive feedback I can get to make
my work better

The fact your getting butt-hurt on an online forum over comments....about someone
elses work of all things!

shows your lack of rhino skin needed
to survive in this industry.

Crisp One
Activity Score 2005
Other at New York
moonwalker's picture

These are constructive ciricisms... keep them up... it's like a debate between a client and the creatives... who makes his points/arguments better wins...

moonwalker
Activity Score 13
Creative Director at AGA ADK Dubai, United Arab Emirates
Scam Detector's picture

Dear Moonwalker, the agency is BBH. They should know better than to post something like this. Image and all that.

Scam Detector
Activity Score 1048
General Manager
Chad's picture

Bad day for BBH

Chad
Activity Score 441
Art Director at Creative-Art director
Guest's picture

first I'm very suprised by what a beautiful writter u are !

Guest
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