Lobster

Campaign
Agency Network: 
Published/Aired: 
October 2008
Aucma:  Lobster

Description

Print advertisement created by Linksus, China for Aucma, within the category: House, Garden.

Caption

Fresh keeping.

Advertising Agency: Linksus, Beijing, China
Creative Director: Polar Qiao
Art Directors: Polar Qiao, Luo Ze, Huo Quansheng, Jing Youjia
Copywriter: Liu Danqing
Photographers: Wang Qiang, Hui Jing
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Highest Rated

repele's picture

"your meat now smells and taste like the lobster at it´s side"

repele
Activity Score 10
redactor
gameboy's picture

I feel like an idiot, someone please explain the concept.

gameboy
repele's picture

"your meat now smells and taste like the lobster at it´s side"

repele
Activity Score 10
redactor
ahpitt's picture

As fresh as a real lobster?

Btw, the photo retouching is good.

ahpitt
Activity Score 342
Art Director at Art Director
cocochiller's picture

Terrible.

cocochiller
Activity Score 146
Art Director at Atlanta, GA |

hillaryfisher.info

Guest commenter's picture

"your meat now smells and taste like the lobster at it´s side"

Guest commenter
Checho's picture

with this new fridge, you will not mix the taste of your foods...

Checho
Activity Score 311
Favete's picture

Mmm this kinda looks more like "Guest Comment" said 2 lines before. That "keep freshing" ruins it.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

Guest commenter's picture
Guest commenter
Crisp One's picture

The art direction on the other campaign i like more, idea is the exact same, but the execution is better, i like the cartoon look since they are going to be merging foods. Or it could just be because the photochop on the lobster looks dick., why didn't they just use take their own pic of a pea with a macro lens... this pea looks like its off the net.

the fish is coolest lookn out of all of them

Crisp One
Activity Score 2005
Other at New York
Guest commenter's picture

this ad says: my lobster will taste like cow?
i don't wanna this product

Guest commenter
Felsss's picture

but the art direction is perfect!

Felsss
Guest commenter's picture

Nice art direction and photo retouch

Guest commenter
louie_wang's picture

罗泽好棒,polar好棒!

louie_wang
Activity Score 160
Art director in linksus,china /Central Artistic university
tinobubble2's picture

it means that smell of the food can be mixed. maybe the losbster does not has the real tastes like losbster but beef,i think.

tinobubble2
willwei's picture

你们太猥琐,做的这么有创意还让不让人干广告了!!!!!!

willwei
Activity Score 25
tinobubble2's picture

the concept is right. the slogan is relatively weak.

tinobubble2
tinobubble2's picture

the concept and execution is good,but slogan is relatively weak.

tinobubble2
Guest commenter's picture

i like that sushi lobster, it seems so cute and friendly.

Guest commenter
Guest commenter's picture

沙发!

Guest commenter
STRTLRS's picture
STRTLRS
Activity Score 1601
storytellers. |

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I think, therefore... yeah.

manu adithya's picture

i like is job

manu adithya
Activity Score 82
dew drops's picture

i have seen this idea before

dew drops
Activity Score 90
Copywriter
STRTLRS's picture

沙发! 沙发! 沙发! 沙发! 沙发! 沙发!

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

tati fati's picture

est ce que quelqu'un peut m'expliquer l'idée prck j'ai rien compris hh

tati fati
Activity Score 9
infographiste
Crab's picture

U guys put them on the website b4 clients launch them.
That is disgusting!
Shame on U!

Crab
Guest's picture

Inside this fridge, your lobster will turn into some unrecognizable meat creature.

Disgusting.

Is the fridge radioactive or something?

Guest
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