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Palm Oil Free Shopping Guide

Agency Network: 
Published/Aired: 
November 2011
Auckland Zoo:  Palm Oil Free Shopping Guide
Auckland Zoo Print Ad -  Palm Oil Free Shopping Guide

Description

Palm oil plantations are the main cause of orangutan depopulation worldwide. To launch their Palm Oil Free Shopping Guide during Orangutan Caring Week, Auckland Zoo, via Ogilvy, ran this press ad advising people that the cost of their weekly groceries might be more than they think.

Print advertisement created by Ogilvy, New Zealand for Auckland Zoo, within the category: Recreation, Leisure.

Caption

Buy Palm Oil Free
Know the real cost of your shopping.

Advertising Agency: Ogilvy Auckland New Zealand
Executive Creative Director: Damon O'Leary
Creative Director: Dave Nash
Creative Group Head: Darran Wong Kam
Creatives: Adam Barnes, James O'Sullivan
Designers: James Showler, James Wendelborn, Gary Horne
Retoucher: Dan Spataru
Account Team: Michaela Kerr, Olivia Gavan
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Highest Rated

iambusy's picture

somethings lacking...its weak.

iambusy
Activity Score 2219
Copywriter |

busy.

iambusy's picture

somethings lacking...its weak.

iambusy
Activity Score 2219
Copywriter |

busy.

Andrej's picture

I think what's lacking is the connection between palm oil and orangutans. Not everyone knows how those two are related.

Andrej
Activity Score 656
Copywriter
Lemonlove's picture

I completely missed the point of this...Think grocery store offers layout just turns people off actually reading it.

Lemonlove
Activity Score 20
kleenex's picture

UMMMM not really getting it.

kleenex
Activity Score 58742
Web Designer/Developer
kleenex's picture

UMMMM not really getting it.

kleenex
Activity Score 58742
Web Designer/Developer
Roger Keynes's picture

Liked as, bro. ;)

Roger Keynes
Activity Score 5498
Copywriter |

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