Palm oil plantations are the main cause of orangutan depopulation worldwide. To launch their Palm Oil Free Shopping Guide during Orangutan Caring Week, Auckland Zoo, via Ogilvy, ran this press ad advising people that the cost of their weekly groceries might be more than they think.
Print advertisement created by Ogilvy, New Zealand for Auckland Zoo, within the category: Recreation, Leisure.
Executive Creative Director: Damon O'Leary
Creative Director: Dave Nash
Creative Group Head: Darran Wong Kam
Creatives: Adam Barnes, James O'Sullivan
Designers: James Showler, James Wendelborn, Gary Horne
Retoucher: Dan Spataru
Account Team: Michaela Kerr, Olivia Gavan