Winter weather billboards

Agency Network: 
Published/Aired: 
August 2010
Auckland City Mission:  Winter weather billboards
Auckland City Mission Print Ad -  Winter weather billboards

Description

Print advertisement created by Publicis, New Zealand for Auckland City Mission, within the category: Public Interest, NGO.

Caption

Winter weather makes poverty even harder.

Advertising Agency: PublicisMojo, Auckland, New Zealand
Creatives: Guy Denniston, Lachlan McPherson, Stephen McKenzie
Photographer: Charles Howells
Retoucher: The Lounge
Account manager: Sally Willis
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Guest's picture

Fake!!

Guest
Guest's picture

Somehow creepy.

Guest
Guest's picture

Best use of media, and i m not from the agency.

Guest
cef's picture

i think it looks like fake also. even if its not fake, it wont work i think.

cef
Activity Score 547
Copywriter
elyoshiro's picture

Fake

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

jackmancer2017's picture

Ok, but I suppose, if it where real, it would only work to people who regularly see it.

jackmancer2017
spacemanghandi's picture

don' get it? where is winter?

spacemanghandi
Activity Score 156
Guest's picture

what do you mean where is winter? winter is not a place

Guest
Guest's picture

I think it's a cool idea but it might be hard to see the progresion in reality.

Guest
royschellekens's picture

Winter is even harder for the homeless. Allthough this can make it more pleasant for them. Since they are the only ones who will be able to follow the progress.

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

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Guest's picture

Very funny that the billboard to the right has moved closer in picture two...

Guest
Guest's picture

where da fuck did that second billboard go!!! -these guys must take us for a bunch of assholes to think that they can pull this one on us.

Guest
Guest's picture

so the billboard media company and the city was willing to let them litter off of the billboard?

Guest
Dzsoi's picture

The wallpaper came off? Man... that's hard.

Dzsoi
Activity Score 8603
Copywriter
Guest's picture

so we have to wait for the wind to blow those hanging visuals off?

Guest
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