Winter weather billboards
Description
Print advertisement created by Publicis, New Zealand for Auckland City Mission, within the category: Public Interest, NGO.
Winter weather makes poverty even harder.
Creatives: Guy Denniston, Lachlan McPherson, Stephen McKenzie
Photographer: Charles Howells
Retoucher: The Lounge
Account manager: Sally Willis
Fake!!
Somehow creepy.
Best use of media, and i m not from the agency.
i think it looks like fake also. even if its not fake, it wont work i think.
Ok, but I suppose, if it where real, it would only work to people who regularly see it.
I think it's a cool idea but it might be hard to see the progresion in reality.
Winter is even harder for the homeless. Allthough this can make it more pleasant for them. Since they are the only ones who will be able to follow the progress.
http://twitter.com/royschellekens
Hate advertising? Make better ads.
Very funny that the billboard to the right has moved closer in picture two...
where da fuck did that second billboard go!!! -these guys must take us for a bunch of assholes to think that they can pull this one on us.
so the billboard media company and the city was willing to let them litter off of the billboard?
so we have to wait for the wind to blow those hanging visuals off?
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