Agency Network: 
October 2009
Auckland Architecture Association:  They all count
Auckland Architecture Association Print Ad -  They all count


Print advertisement created by BBDO, New Zealand for Auckland Architecture Association, within the category: Public Interest, NGO.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl Fleet
Art Directors: Edwin Hughan
Designer: Renee Lam
Copywriters: Edwin Hughan
Account Managers: Jo Wealleans, Stefanie Robertson
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Guest's picture

Best work our of Colenso BBDO, Auckland

Klidesign's picture


Activity Score 209
Graphic Designer
mikeelrapido's picture

??? I don't get it.

Activity Score 1921
Copywriter at Evo S.C. |


tirthomitro's picture


Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

what's with the 80s AD?

silvi's picture

Boring. I don´t want to read. i want ad entertain me or shock me.
No quiero leer tanto. Quiero que la publicidad me divieta o me impacte.

Activity Score 4134
Guest's picture

the head line did not do enough to grab my attention. i cant (along with most people who view this ad) be bothered reading all that text. very borring.

soya2's picture

too much copy i think..... even it was beautifully designed..... but I don't like the tag line..... and I don't even want to read the small text....

Activity Score 134
Graphic Designer at Coldwell Banker Indonesia
Sydney based jake's picture

So you're saying Judge a book by its cover???????????
Interesting concept.

Sydney based jake
Activity Score 115
Graphic Designer at Creative Living Media
A stranger abroad's picture

What's the difference between a whorehouse and brothel I wonder? None as far as I know, but heck, mention both words in an effort to be provocative. Nothing wrong with that as such if you have nothing else to say, but given the disaster zone that is Auckland architecture, and the depth of public feeling on the issue, I am sure more compelling headlines could be found.

A stranger abroad
Activity Score 427
Copywriter at Singapore
Guest's picture

whorehouse is of a lower class

Guest's picture

Mr. Nick Worthington
Could you be kind enough to tell us what the brief said for this ad?
no idea what this ad is trying to achieve.

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