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Mixology Challenge

Agency Network: 
Published/Aired: 
January 2010
Au Bar:  Mixology Challenge
Au Bar Print Ad -  Mixology Challenge

Description

Print advertisement created by Rethink, Canada for Au Bar, within the category: Recreation, Leisure.

Advertising Agency: Rethink, Vancouver, Canada
Creative Director: Chris Staples, Ian Grais
Art Director: Rory O'Sullivan
Photographer: Carson Ting
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jackmancer2017's picture

I really like the art but I don't get the message. What is this event about?

jackmancer2017
HappyHour's picture

It's obviously a plastic-sword fencing competition.

HappyHour
Activity Score 2381
Guest's picture

Tennis without a net.

Guest
CommandZ's picture

Given the name I would say it's a competition around "mixing" drinks. The URL gives it away too as it's in a nightclub. Nice simple visual to go with an easy to get message. Rethink does nice work.

CommandZ
Activity Score 2515
Creative Director
Roger Keynes's picture

Maybe more obvious swizzle sticks in the same position.
An extra degree of separation might help this. Cheers

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Anonymous Author's picture

Appears too alco-poppy for serious booze-ologists.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

It's a cuppla connies innit? innit?

Guest
AAssadian's picture

mixology is the opposite of flair (when they juggle with the bottles). The goal is to make cocktails, but not an average vodka&orange, they use chemicals etc to make truely unbelievable stuff. I'm a barman myself but i wouldnt know how to express it clearly in english (i'm french), check it out tho , you'd understand quite quickly.
I think given the subject, this one's good, because mixologist tend to "solidify" their cocktails with chemicals, i think thats why they're trying to refer to.

AAssadian
Activity Score 5
intern @ EuroRSCG C&O, student @ SupdePub Paris (INSEEC)
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