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Polar Bear

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by TBWA, Argentina for Atma, within the category: Electronics, Technology.

Caption

Cold meets silence

Advertising Agency: TBWA\Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston
Art Directors: Irene Arteaga, Juan Javier Peña, Ricardo Casal
Photographers: Lucila Blumencweig / Glow Images
Digital Artist: Gabriel Alomar
Account Director: Hernan Elliot
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Highest Rated

Hadrons's picture

I love polar bears. I really love polar bears (especially their sweet wet noses!).

I would love it if the WWF (or the equivalent) would sue this stupid, incompetent, asinine, amateur, lobotomized creative team. (lack of)

And then beat them.
And beat them again.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MichaelJohnson's picture

You cannot be serious?!

MichaelJohnson
Activity Score 232
Lund University
Hadrons's picture

I love polar bears. I really love polar bears (especially their sweet wet noses!).

I would love it if the WWF (or the equivalent) would sue this stupid, incompetent, asinine, amateur, lobotomized creative team. (lack of)

And then beat them.
And beat them again.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

AlvarezArt's picture

Did someone say end of a creative career? wow this is just terrible!

AlvarezArt
Activity Score 82
Creative Director
jazzringz's picture

And beat them again and again.

jazzringz
Activity Score 104
Art Director at TBWA
MicheleVirgilio's picture

terrible!!!

MicheleVirgilio
Activity Score 2617
mertos's picture

no

mertos
Activity Score 904
Creative Director
somecopywriter's picture

Wrong on so many levels.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
CommandZ's picture

Del Campo Nazca Saatchi & Saatchi should get Cannes gold for their BGH Air Conditioner work. This shite would be the polar opposite (sorry). http://adsoftheworld.com/media/tv/bgh_air_conditioner_friends

CommandZ
Activity Score 2509
Creative Director
brookjohnston's picture

Ha!

....should've just done the arctic animals as mimes. Brief solved. TBWA - i'll be awaiting your job offer.

brookjohnston
Activity Score 296
St. Lawrence College
MK-tessa's picture

PS. DID THEY REALLY NEED THREE ART DIRECTORS FOR THIS!?

Capitol letters = yelling.

Seriously though, three? This looks like beginner student work. So sad.

MK-tessa
Activity Score 216
Art Director at student
CuriousPencil's picture

CapitAL letters = spelling.

CuriousPencil
Activity Score 4225
Copywriter
Hadrons's picture

That translates into - 3 new available Art Directors jobs on the market.

Good luck to all the creative guys here.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

imagineit's picture

I don't get it....

imagineit
Activity Score 550
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