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Fight the dark side, 3

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by TBWA, Argentina for Atma, within the category: Electronics, Technology.

Advertising Agency: Savaglio\TBWA, Buenos Aires, Argentina
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Twinsen1201's picture

This is great!, I just think it should be kids holding the flashligh.

Twinsen1201
Activity Score 50
Creative Director
Leachim's picture

Why?

Leachim
Activity Score 79
freelancer
jsptrck404's picture

yes, please go on, why would it be better with a kid?

jsptrck404
Activity Score 437
Art Director |

| think small |

the Pun-isher's picture

hahaha...cool.

the Pun-isher
Activity Score 228
all brand no flakes
EGGO's picture

So they do the one thing that everybody has already thought of as little kids with flashlights?

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

Vicomte's picture

Nice job

Vicomte
Activity Score 287
Copywriter at Copywriter
cristhianms's picture

really cool..

cristhianms
Activity Score 8
robottttrockkkk's picture

muy buena jaja.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
FlyingDogs's picture

Cool stuff!

-----------------------------------------
http://godwindmello.blogspot.com
Goafest '08 in pictures: http://www.flickr.com/photos/godwind/sets/72157603006585003/

FlyingDogs
Activity Score 968
Copywriter
micabdo's picture

LOL, The word “Atma” means “Darkness” in Arabic

micabdo
Activity Score 25
Photographer |

Mic

kant's picture

thanks for sharing your wisdom

kant
Activity Score 130
Copywriter
ogilvyandmenon's picture

'atma' means soul in sanskrit

ogilvyandmenon
Activity Score 178
O&M India
Rog's picture

Kewell.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Alistair C.'s picture

oh, wow... flashlights and lightsabers... star wars is so over used. nothing cool here.

Alistair C.
Activity Score 692
Copywriter
sp101's picture

Agree to the comment above.

sp101
Activity Score 137
advertising
Zeus's picture

Who is the Creative Director? George Lucas?

Zeus
Activity Score 906
somewhere
aadi's picture

good one :)

aadi
Activity Score 230
Copywriter
cheza's picture

Cute idea!

cheza
Activity Score 100
Graphic Designer
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