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Brunette

Campaign
Agency Network: 
Published/Aired: 
March 2012
Atma:  Brunette

Description

Print advertisement created by TBWA, Argentina for Atma, within the category: Electronics, Technology.

Caption

Salon hair at home.

Advertising Agency: TBWA\Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston
Art Director: Jorge Martinez
Copywriter: Jorge Muñoz
Photographer: Lucila Blumencweig
Digital Artist: Walter Becker
Account Director: Hernan Elliot
Modelmaker: Leandro Sivori
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Misstree's picture

Very nice! Almost has that "Why didn't i think of this?!? It's so friggin' simple" feel to it.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

Wordfruit's picture

To me it's a concept without a convincing connection to the product - it doesn't persuade me that Atma is good because it doesn't tell me anything tangible about Atma. Neither does it position the product in my mind as salon-standard. If it was in the hands of an award-winning hairdresser, for example, could it be stronger in that way?

Wordfruit
Activity Score 1023
Gualcor's picture

Don't get so rational, it just sells the fantasy of having a hair saloon. As you see this, you just and smile.

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

gbl's picture

looks very "salon standard" to me. Real catchy and self-explaining image. Cool stuff, guys.

gbl
Activity Score 451
Copy
kleenex's picture

I love it.

kleenex
Activity Score 58645
Web Designer/Developer
Ed Rapport's picture

Kind of seen this type of execution before with the hand extending from something... Not impressed:-(

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
P.G. Aditya's picture

Before I read the copy, on the thumbnail, I thought- Wow, this must be a great ad cause I loved the visual. But I second Wordfruit. No connect.

P.G. Aditya
Activity Score 40
Copywriter
MicheleVirgilio's picture

good art work. nice ad

MicheleVirgilio
Activity Score 2617
CuriousPencil's picture

Almost perfectly impressed by these, then I saw the scissors on the last ad. Apart from that *misleading advertising*, this is a nice set.

CuriousPencil
Activity Score 4225
Copywriter
Abhishek Parikh's picture

The idea of a hand coming out of a product is novel or new... but ya i like these set of ads.

Abhishek Parikh
Activity Score 568
saherwafai's picture

love the art, and the idea is nice too

saherwafai
Activity Score 114
Graphic Designer at Graphic Designer |

saher

www.crispdesign.ca

morse's picture

Very cool job.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sc8558's picture

太有创意了

sc8558
Activity Score 8
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