Description
Print advertisement created by Leo Burnett, India for Atlas, within the category: Recreation, Leisure.
Executive Creative Directors: K.V. Shridhar, Sainath Saraban
Art Director / Illustrator: Dalip Singh
Copywriter: Samrat Das
Copy is not doing justice, or is it just me
The ad about losing your denture was cool, but having a second one in the series about teeth is a little repetitive.
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I think, therefore... yeah.
love the copy
I think the concept is really eh. These lines have been written for Extreme Sports so many times before. The teeth thing is stale as hell. The Art Direct is good, but it's all flair and no substance. I'm not one who typically says "seen it" for every ad on ads of the world, but in this case it's true. It's like the Snickers stuff of a while back, but not as good. Try a bit harder than just the these guys get beat-up. It always seems like every sport like this goes right to that. I think the Cannondale (SP??) stuff TDA did a while back was by far the best in this category. This is average at best.
Agree. Also having your teeth knocked out probably isn't doing the product much good. I'd rather a bike that helped keep me from smashing my face, rather than flipping me onto it.
cannes
but what do you guys think about shikoba? great stuff!!
yes! that stuff on shikoba is the best!!! kick ass!!
is that so?
yes it is. i'm thinking of leaving copywriting aftr i saw shikoba. F***kin brilliant wiork.
shikkoba is cannes 2009
yes it is so
very good ad. or is it a poster?
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