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Lezama's Way, Training

Campaign
Agency Network: 
Published/Aired: 
March 2012
Athlétic De Bilbao:  Lezama's Way, Training

Description

Print advertisement created by Dimension, Spain for Athlétic De Bilbao, within the category: Recreation, Leisure.

Caption

The youth academy chooses them.
There’s a club in the world where players aren’t bought. they are made. Each year, 350 boys fight to reach San Mamés. Only 11 will become athletic lions. It’s no myth. It’s Lezama.

Advertising Agency: Dimension, San Sebastián, Spain
Creative Directors: Guillermo Viglione, Fernando Riveros
Art Directors: Fernando Riveros, Iñaki Huegun, Jose Alonso
Copywriters: Guillermo Viglione, Matias López Navajas
Illustrator: Ricardo Salamanca / Salamagica
Photographer: Jose Luis López de Zubiria
Additional Advertising Agencys: Cristian Montes, Cirugia, Fernanda Pascual, Salamagica
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advertising ninja's picture

i cant imagine a kid who wont like this. they establish the youth academy like a fantastic video game challenge.
love it. and mighty execution.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
niniasufle's picture

the art takes all the credit in this.

niniasufle
Activity Score 407
Travelmax
niniasufle's picture

the art takes all the credit in this.

niniasufle
Activity Score 407
Travelmax
niniasufle's picture

the art takes all the credit in this.

niniasufle
Activity Score 407
Travelmax
niniasufle's picture

the art takes all the credit in this.

niniasufle
Activity Score 407
Travelmax
niniasufle's picture

the art takes all the credit in this.

niniasufle
Activity Score 407
Travelmax
niniasufle's picture

Sorry I pressed too many times

niniasufle
Activity Score 407
Travelmax
niniasufle's picture

the art takes all the credit in this.

niniasufle
Activity Score 407
Travelmax
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