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Orlando

Campaign
Agency Network: 
Published/Aired: 
April 2014
Ataxia UK:  Orlando

Description

Print advertisement created by TBWA, United Kingdom for Ataxia UK, within the category: Public Interest, NGO.

Caption

Ataxia. It's like Multiple Sclerosis ganged up with Parkinson's and played a dirty trick on Cerebral Palsy.

Advertising Agency: TBWA\London, UK
Chief Creative Officer: Peter Souter
Executive Creative Director: Jeremy Carr  
Copywriter: Antonia Clayton  
Art Director: Pat Comer
Designer: Paul Belford  
Typographer: Paul Belford
Photographer: Rankin  
Brand Leader: Tom Wong
Account Director: Victoria Lee
Project Manager: Marta Herman
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sacrilegend's picture

The writing is excellent, but the ad as a whole is a little underwhelming. Something is missing in the art direction.

sacrilegend
Activity Score 3394
Copywriter
selling_the_balogna's picture

Agreed. Some great writing across the 4 concepts, however Art Direction doesn't pay off the "we want to be famous" concept

selling_the_balogna
Activity Score 6
morse's picture

Great treatment of images.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ananta's picture

nice art direction

ananta
Activity Score 55
advertising
Feysless's picture

i like it but reminds me of the ones done for alzeimers

Feysless
Activity Score 2618
Art Director |

groovy baby!

VeronicaFranco's picture

Beautifully written!

VeronicaFranco
Activity Score 789
Copywriter
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