Description
Creative Concept for AstraZeneca Pharmaceuticals to breast cancer and ovarian cancer to show that this portfolio gives women new hope
- The concept and the art direction show the most things that women love and that are the flowers and the portfolio presented in a bouquet of flowers in the form of the woman's body, especially the breast and ovaries, which explains that the portfolio blooms these areas again.
This professional campaign titled 'Hope' was published in Egypt in December, 2017. It was created for the brand: AstraZeneca, by ad agency: Intermark Network. This Print medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted over 5 years ago.
Credits
Advertising Agency: InterMark Network, Cairo, Egypt
Creative Director / Art Director: Michael Medhat
Art Director: Lamia A. El Shaer
Copywriter: Ahmed Radwan
Account Manager: Marina Rafik