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AdDavid's picture

though this is about vacation, there was a very similar campaign for abandoning animals using same
cartoon characters published in L. Archive.

AdDavid
Activity Score 406
Other
braindrain's picture

There was an award-winning TV spot that did that same thing with child abuse.

braindrain
Activity Score 240
Copywriter
addyhoch10's picture

i like the idea. the art direction could 've been done better.
however this crappy logo would have ruined it anyway

addyhoch10
Activity Score 2592
Art Director
ellehcimeo's picture

I knew Obelix was an oaf.

ellehcimeo
Activity Score 3376
Art Director
popdistortion's picture

Mmmmmh. I don't know. Somehow comic ads smell. Why didn't they just dig out the good old superhuman characters again? Catwoman dumped by owner...

popdistortion
Activity Score 1592
ripster's picture

i believe, because asterix and co are much more popular in germany

the logo is doing a big deal here. There is no real brand and the logo design looks shitty. Nobody really knows it in Germany. And of course, that is why you can't just view the ad and know: "hey that is animal rights"
you have to read the logo first and there is the key to the problem

ripster
Activity Score 152
Other
AdDavid's picture

though this is about vacation, there was a very similar campaign for abandoning animals using same
cartoon characters published in L. Archive.

AdDavid
Activity Score 406
Other
Desi's picture

Done to death.

Desi
Activity Score 1042
Axxl's picture

Yes, done before several times.

Axxl
Activity Score 208
Art Director at Jung von Matt, Hamburg
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