Asterisk, 1

Agency Network: 
Published/Aired: 
September 2008
 Asterisk, 1
 Asterisk, 1

Description

Caption

When you take steroids, there’s no hiding it. Eventually everyone will see you for what you really are. A fake. A fraud. An asterisk.

Advertising Agency: TBWA\Chiat\Day\NY, USA
Creative Director: Gary Scheiner
Associate Creative Director / Art Director: Ron Castaldo
Associate Creative Director / Copywriter: Jared Rubin
Photographer: Tim Tadder
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raverus's picture

I think the problem is .... the creative director should not be the art director at the same time.
Yucks.

raverus
Activity Score 1476
Art Director
shahidali's picture

was the copy written by the personal secretary of IOC chief? It looks like copied from his public speech script...

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

sneakyhands's picture

they've put footnotes on a head, and feet in their mouth.

sneakyhands
Activity Score 1857
Copywriter
SeanMartin's picture

I gather from the comments thus far that you guys dont know jack-all about sports and the power of that little asterix.

SeanMartin
Skor's picture

and I gather that you walk around with a huge bulging "asteriSK" on your forehead?

Skor
Activity Score 208
Copywriter
SeanMartin's picture

Right. Thanks for an idiotic reply that just confirms what I wrote.

SeanMartin
Skor's picture

Huh?

Skor
Activity Score 208
Copywriter
vvhisky's picture

mmm bad photoshop. bad concept, bad execution, bad campaign, someone will be fired :)
thank you come again.

vvhisky
Activity Score 116
savitzky brand building/associate creative |

for a "no copy/paste" world day.

virtualplaydoh's picture

Won the kelly award for best print PSA and a silver bell for best campaign.

virtualplaydoh
Activity Score 252
virtualplaydoh's picture

Photos look sweet. I'd like to put a big asterisk on Barry Bond's face.

virtualplaydoh
Activity Score 252
金合欢's picture

I agree with this kind of concept.

金合欢
Activity Score 64
北京 |

自信的人是天才!

Zane's picture

Bad ad, bad photoshop. Bad bad bad

Zane
Activity Score 110
Copywriter at Madrid
Guest's picture

this campaign won a kelly award for best print PSA last year.

Guest
atb2005's picture

Great campaign! The asterisk (*) could mean anything here. It might as well mean "don't be a dickhead"

atb2005
Activity Score 13547
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