Bloated Goat

Agency Network: 
May 2017
Aster Hospital: Bloated Goat


One in five people in the UAE is suffering from gastric problems because of obesity and poor diets. Bloated stomach is its most visible symptom. It generates gas, putting you in a lot of embarrassing situations. If not treated immediately, it can lead to Ulcer, Gastritis, Gastroesophageal Reflux Disease (GERD), Stomach Cancer and other grave complications. Aster Hospital wanted to create public awareness on this lifestyle disease, in a lighthearted manner. We took the insight – don’t let your food fill your stomach with gas – and gave it a visual analogy.

Print advertisement created by The Classic Partnership, United Arab Emirates for Aster Hospital, within the category: Health.

Advertising Agency: The Classic Partnership, UAE
Executive Creative Director: Alok Gadkar
Art Director: Rajish Kappad, Alok Gadkar
Copywriter: Prakash Elumalai
Account Director: Pulkit Vasisht
Production Head: Vitthal Deshmukh
Illustrator: Rajish Kappad
Retouching Artist: Devraj Shriyan
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