Description
The Lagos Advertising and Ideas Festival (LAIF) is a yearly event that celebrates creativity in Nigerian advertising. We were tasked with creating communication materials for this important event. We depicted the many people slaving it out in agencies as robots, while replacing the word, life, with the acronym, LAIF.
Print advertisement created by 7even Interactive, Nigeria for Association of Advertising Agencies of Nigeria, within the category: Professional Services.
Advertising Agency: 7even Interactive, Lagos, Nigeria
Creative Director: Ndukwe Onuoha
Art Director: Emeke Ugbaja
Copywriter: Moyosore Aiyekitan
Illustrator: Kimson Osaghae
Photographer: NIL
Creative Director: Ndukwe Onuoha
Art Director: Emeke Ugbaja
Copywriter: Moyosore Aiyekitan
Illustrator: Kimson Osaghae
Photographer: NIL
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