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The fight, TNT

Campaign
Agency Network: 
Published/Aired: 
September 2010
Association France Alzheimer:  The fight, TNT

Description

Print advertisement created by Saatchi & Saatchi, France for Association France Alzheimer, within the category: Public Interest, NGO.

Caption

Without your support, her fight is already lost.

Advertising Agency: Saatchi & Saatchi, Paris, France
Creative Director: Christophe Coffre
Art Directors: Florian Roussel, Olivier Gamblin
Copywriter: Guillaume Blanc
Photographer: Yann Forhan
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jackmancer2017's picture

I suppose they wanted to make it look like TNT. I saw that in the title, only after I was puzzled with the image.

And even now it doesn't make much sense to me ;p

jackmancer2017
F.Abboud's picture

This is the problem here! Thanks to the title we got the idea but what will be the situation if I am just flipping a newspaper in Paris, will the Ad comes with a title!

F.Abboud
Activity Score 218
Planner
Hibon's picture

Without your support, this idea is lost.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

I see it more wide a little, with the stove forgotten on and she also forgot there was light. but clearly kind of fuzzy concept.

Guest
Cheerriiee's picture

i like it, very sutil tho.

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

Brilliant!!! Simply brilliant. It's not hard to understand when you realise what the advert is for.

Guest
Guest's picture
Guest
Billoughsby's picture

I've seen this whole campaign before, but I can't recall where.

BA-DOOM CHA!!

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

I've seen this whole comment before, but I can't recall where.

Guest
Billoughsby's picture

...and you were going to add the BA-DOOM CHA coda, but you forgot to.

BA-DOOM CHA!!

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

too subtle some may say. but i like it

Guest
Phil Lestino's picture

with candles that size the birthday cake must be enourmous!

Phil Lestino
Activity Score 1684
andyStock's picture

How is she holding that many candles??? Her hand isn't even gripped around the ones at the bottom of the bunch. Poor idea, poor campaign.

andyStock
Activity Score 666
Guest's picture

Obviously you didn't see the string holding the candles together...

Guest
fotdot's picture

A bit disturbing.

fotdot
Activity Score 673
Creative Director
Dzsoi's picture

This is brillant! You look at it - it's confusing, you feel retarded because you don't get it -> then you feel sorry for those with mental dementia and support them.

Dzsoi
Activity Score 8609
Copywriter
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