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The fight, Molotov

Campaign
Agency Network: 
Published/Aired: 
September 2010
Association France Alzheimer:  The fight, Molotov

Description

Print advertisement created by Saatchi & Saatchi, France for Association France Alzheimer, within the category: Public Interest, NGO.

Caption

Without your support, her fight is already lost.

Advertising Agency: Saatchi & Saatchi, Paris, France
Creative Director: Christophe Coffre
Art Directors: Florian Roussel, Olivier Gamblin
Copywriter: Guillaume Blanc
Photographer: Yann Forhan
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Highest Rated

atb2005's picture

Molotov?? Another nonsensical campaign from Saatchi, Paris. Previously from the same agency, the much controversial campaign for Courrier international newspaper. Seriously, how are some people, especially at top agencies like Saatchi, able to keep their jobs at a time when there are millions of unemployed??

atb2005
Activity Score 13557
atb2005's picture

Molotov?? Another nonsensical campaign from Saatchi, Paris. Previously from the same agency, the much controversial campaign for Courrier international newspaper. Seriously, how are some people, especially at top agencies like Saatchi, able to keep their jobs at a time when there are millions of unemployed??

atb2005
Activity Score 13557
kondensofke's picture

pff, i like

kondensofke
Activity Score 336
VU
Cheerriiee's picture

this one is a little more confusing than the others.

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

Confusing. Is she fighting with a molotov? Good photography, not so good concept.

Guest
Phil Lestino's picture

It just doesn't work does it.

Phil Lestino
Activity Score 1684
Guest's picture

totally agree with atb2005

Guest
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