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Agency Network: 
Published/Aired: 
April 2009
Association France Alzheimer:  Frame, 1

Description

Print advertisement created by Saatchi & Saatchi, France for Association France Alzheimer, within the category: Public Interest, NGO.

Caption

In France, one million people can't get hold of their memories.

Advertising Agency: Saatchi & Saatchi Paris, France
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
Photographer: Marc Thirouin
Retoucher: Panit Pundarik
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everartz's picture

i think this one is the best out of the three... visual wise

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

visually stupid.

Guest
Jon-Paul Mountford's picture

I disagree.

Okkay it's looks almost idetical to the earlier one's (indeed it's like a extension to a campaign) but if it aint broke.....

I "got it" almost straight away, so it's not one of those clever have to work for the message type adverts, but maybe this type of campaign needs that immediacy.

It is to raise awareness after all and a complex intricate visuall may have just confused the issue.

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

cebado's picture

so so

cebado
Activity Score 256
General Manager at --
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